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Performance Marketing - Direct Mail Sr. Associate

Performance Marketing - Direct Mail Sr. Associate

First National of NebraskaOmaha, NE, US
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Performance Marketing Team Creative Execution Leader

At FNBO, our employees are the heart of our storyand we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.

The Performance Marketing Team at FNBO transforms strategic marketing plans into actionable, channel-specific creative campaigns designed to drive customer acquisition and engagement. This role serves as the creative execution leader across acquisition via Direct Mail, ensuring all marketing materials maintain brand consistency, including innovative solutions and efficiency, while adhering to compliance standards.

About This Role

Strategic Creative Activation

Direct Mail Channel Expertise & Insight

Creative Development & Accountability

Creative Execution & Compliance

Channel Engagement Strategy

Research & Innovation

Channel Expertise :

Brings the strategic plan to life through creative activation in the Direct Mail channel

Serves as a robust Direct Mail channel expert in creative development and channel strategy

Deeply understands Direct Mail creative drivers, channel best practices, creative marketplace trends & insights

Develops creative, positioning, channel performance, RTBs (Reason to Believe), CTAs, and is accountable for channel conversion and forecasting

Continuously optimizes marketing spend based on attribution models and business outcomes

Owns brand strategy, identity, and positioning across all touchpoints

Ensures consistency in messaging and visual identity across channels

The Ideal Candidate for This Role

Key Skills :

  • Strategic Creative Translation - Ability to transform marketing strategies into compelling, results-driven creative campaigns that drive target customer behaviors
  • Creative Direction & Execution - Expertise in leading the creative development process from concept to delivery across multiple channels while maintaining brand consistency
  • Messaging Strategy & CTA Optimization - Skill in crafting persuasive messaging frameworks and calls-to-action that effectively convert prospects
  • Cross-Functional Relationships - Capability to collaborate across departments, manage creative resources, and align stakeholders around creative vision
  • Financial Marketing Compliance - Understanding of banking industry regulations and ability to create compliant marketing materials without sacrificing effectiveness

Minimum Qualifications :

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 5+ years of experience in marketing, with a demonstrated history of driving measurable and scaling growth through Direct Mail channels.
  • Proven track record in managing and executing successful marketing / PR campaigns that lead to measurable results.
  • Experience working with executives and senior leaders, advising on brand management.
  • Ability to work in a fast-paced environment, balancing strategic vision with hands-on execution.

    • Desired :

  • Experience working in consumer lending, financial services, or related industries is a strong advantage.

    • Candidates must possess unrestricted work authorization and not require future sponsorship.

    Compensation range (base pay) : $80,061.00-$132,099.00

    Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and / or skill level.

    Work Environment :

    It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs.

    Benefits Overview :

  • Medical, Dental, Vision Insurance
  • 401k, With Matching Contributions
  • Time Off Programs
  • Health Savings Account (HSA) / Dependent Care
  • Employee Banking
  • Growth Opportunities
  • Tuition Assistance
  • Short-Term / Long-Term Disability Insurance

    • Equal Opportunity & Belonging :

    FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selvesno matter their role or where they are in their journey.

    FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants).

    Application Deadline :

    All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.

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    Performance Marketing • Omaha, NE, US