Talent.com
Marketing Automation Specialist (SFMC)

Marketing Automation Specialist (SFMC)

CVS HealthHartford, CT, US
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Salesforce Marketing Cloud Email Specialist

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Come join our Digital Communications team. The Salesforce Marketing Cloud Email Specialist is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. As a resident architect in Salesforce Marketing Cloud, you will be responsible for ongoing development of our Salesforce Marketing Cloud deployment along with creating solutions for business owners that include journeys, automations, data extensions, email, SMS, print, content management and data analysis.

Fundamental components :

  • Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)
  • Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
  • Audience / List segmentation and contact management using SQL
  • Contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity

Background / experience desired :

  • Experience with marketing automation platforms (Salesforce Marketing Cloud preferred)
  • Ideally professional experience of 3+ years (with 1+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)
  • Working knowledge of HTML and email design principles
  • Salesforce Email Specialist certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
  • Database management / SQL experience required
  • Experience working with ampscript
  • Experience with Automation Studio
  • Project Management skills
  • Experience managing multiple simultaneous projects from concept to completion under tight deadlines
  • Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability
  • Education : Bachelor's degree or equivalent experience.

    Anticipated Weekly Hours : 40

    Time Type : Full time

    Pay Range : The typical pay range for this role is : $66,330.00 - $145,860.00

    This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

    Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

    Great benefits for great people : We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :

  • Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
  • No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
  • Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
  • We anticipate the application window for this opening will close on : 10 / 18 / 2025

    Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

    serp_jobs.job_alerts.create_a_job

    Marketing Specialist • Hartford, CT, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Performance Marketing Specialist

    Performance Marketing Specialist

    VirtualVocationsSpringfield, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Performance Marketing Specialist to optimize and analyze paid media performance for patient acquisition campaigns. Key Responsibilities Concept and execute patient acqui...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Travel Echo Tech - $1,933 to $2,222 per week in Palmer, MA

    Travel Echo Tech - $1,933 to $2,222 per week in Palmer, MA

    AlliedTravelCareersPalmer, MA, US
    serp_jobs.job_card.full_time
    AlliedTravelCareers is working with Fusion Medical Staffing to find a qualified Echo Tech in Palmer, Massachusetts, 01069!. Travel Ultrasound Technologist (Sonographer) - Echo / Vascular.Facility in P...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Travel Echo Tech - $2288 / Week

    Travel Echo Tech - $2288 / Week

    Uniti MedPalmer, MA, US
    serp_jobs.job_card.full_time
    Uniti Med is seeking an experienced Echo Tech for an exciting Travel Allied job in Palmer, MA.Shift : Inquire Start Date : 11 / 03 / 2025 Duration : 13 weeks Pay : $2288 / Week. Uniti Med provides career op...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Travel Echo Tech - $2,454 per week in Palmer, MA

    Travel Echo Tech - $2,454 per week in Palmer, MA

    AlliedTravelCareersPalmer, MA, US
    serp_jobs.job_card.full_time
    AlliedTravelCareers is working with Coast Medical Service to find a qualified Echo Tech in Palmer, Massachusetts, 01069!. Coast Medical Service is a nationwide travel nursing & allied healthcare...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Product Marketing Director

    Product Marketing Director

    VirtualVocationsHartford, Connecticut, United States
    serp_jobs.job_card.full_time
    A company is looking for a Product Marketing Director, Physician Solutions.Key Responsibilities Own and evolve the messaging framework for physician solutions, ensuring clarity and differentiatio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Specialist

    Marketing Specialist

    VirtualVocationsHartford, Connecticut, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Specialist to execute go-to-market strategies and maintain brand cohesion during a post-rebrand integration. Key Responsibilities Manage website updates, ensur...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Travel Surgical Tech - $2,076 per week in Palmer, MA

    Travel Surgical Tech - $2,076 per week in Palmer, MA

    AlliedTravelCareersPalmer, MA, US
    serp_jobs.job_card.full_time
    AlliedTravelCareers is working with Medical Solutions to find a qualified Surg Tech in Palmer, Massachusetts, 01069!.A facility in Palmer, MA is seeking its next amazing Surgical Tech.Read on if th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Marketing Prompt Engineer

    Marketing Prompt Engineer

    VirtualVocationsSpringfield, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Prompt Engineer to design and enhance GenAI prompts for effective communication and brand awareness. Key Responsibilities Collaborate with cross-functional tea...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Senior Technical Product Marketing Manager

    Senior Technical Product Marketing Manager

    VirtualVocationsHartford, Connecticut, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Technical Product Marketing Manager to shape the narrative of its disruptive products and platform. Key Responsibilities Successfully launch new products with str...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Travel Echo Tech - $1,988 to $2,204 per week in Palmer, MA

    Travel Echo Tech - $1,988 to $2,204 per week in Palmer, MA

    AlliedTravelCareersPalmer, MA, US
    serp_jobs.job_card.full_time
    AlliedTravelCareers is working with LRS Healthcare to find a qualified Echo Tech in Palmer, Massachusetts, 01069!.Ready to start your next travel adventure? LRS Healthcare offers a full benefits pa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Email Marketing Specialist

    Email Marketing Specialist

    VirtualVocationsHartford, Connecticut, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lead Specialist - Email Marketing.Key Responsibilities Develop and implement email marketing campaigns using Salesforce Marketing Cloud tools Segment audiences and tai...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Content Marketing Specialist

    Content Marketing Specialist

    VirtualVocationsSpringfield, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Content Marketing Representative.Key Responsibilities Research, write, proofread, and publish online theme-park content Perform ongoing keyword discovery, expansion, a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Growth Marketing Lead

    Growth Marketing Lead

    VirtualVocationsHartford, Connecticut, United States
    serp_jobs.job_card.full_time
    A company is looking for a Growth Marketing Lead to own the full marketing funnel and drive growth strategies.Key Responsibilities Own end-to-end growth from awareness to SQL, setting clear targe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Marketing Automation Specialist

    Senior Marketing Automation Specialist

    VirtualVocationsSpringfield, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Marketing Automation Specialist.Key Responsibilities Act as the dedicated marketing automation partner, collaborating with demand generation on campaign goals an...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Digital Marketing Specialist

    Digital Marketing Specialist

    Sunrise SystemsHartford, Connecticut, United States
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Design and execute A / B tests, multivariate tests, and other web experiments to optimize user experience and conversion rates. Analyze test results using statistical methods to derive actionable insi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Automation Specialist

    Marketing Automation Specialist

    VirtualVocationsSpringfield, Massachusetts, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing AI & Automation Specialist.Key Responsibilities Build automations using tools like Make. Gumloop, and n8n to enhance campaigns and marketing efforts Collabora...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Travel Ultrasound Tech - $2,289 per week in Palmer, MA

    Travel Ultrasound Tech - $2,289 per week in Palmer, MA

    AlliedTravelCareersPalmer, MA, US
    serp_jobs.job_card.full_time
    AlliedTravelCareers is working with Medical Solutions to find a qualified Ultrasound in Palmer, Massachusetts, 01069!.A facility in Palmer, MA is seeking its next amazing Sonographer.Read on if thi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Travel Echo Tech - $2,240 per week in Palmer, MA

    Travel Echo Tech - $2,240 per week in Palmer, MA

    AlliedTravelCareersPalmer, MA, US
    serp_jobs.job_card.full_time
    AlliedTravelCareers is working with Triage Staffing LLC to find a qualified Echo Tech in Palmer, Massachusetts, 01069!.Travel Radiology : Echo Ultrasound Palmer. Shift Details : 8H Days (12 : 00 AM-12...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours