Nashville Public Radio is hiring : Marketing Manager in Asheville

About Us Heilbron Herbs makes tinctures, teas and skincare, carefully sourced from small US farms & made outside of Asheville, NC. As a very small but growing business, we would like to hire someone interested in being with us for the long term (more than a year - ideally many!) and growing into a lead role over time.

About The Role We are seeking a Marketing Manager who will work closely with the Founder to connect with our audience / community, uphold and further implement our values, language, and spirit, and ultimately grow and strengthen our relationships with those who can benefit from what we do.

Requirements Experienced and detailed copywriter

Expert in email marketing strategy, content creation, and use of software (Mailchimp / Klaviyo)

Highly proficient in social media management, content creation, and use of software and scheduling tools

Learned in SEO, research, and implementation, and current changes in this field

Competent with basic graphic design skills and experienced with Adobe tools

Skilled in using analytics (Google, Meta, Google Ads) to back up or modulate strategy

Enthusiastic about visual storytelling and have an eye for creating day-to-day photo and video content, alongside the Founder

Experienced managing paid advertising and have a keen understanding of relevant platforms, especially Google Ads

Have experience surrounding herbal medicine, plant ID, and packaged food / supplement production

Preferred but not necessary

In the first 3 months you will Learn and implement brand language / values / spirit

Develop, implement and track progress of marketing and sales strategies

Social Media, Blogs, and Newsletter strategy and implementation, including concepting content and copy writing

Maintain calendar to help keep multiple concurrent projects on track

Capture photo and video content and develop marketing initiatives for social media and newsletters

Set up and sales at seasonal in-person events and markets

By 6 months you will Work closely with the founder to design and accomplish monthly / quarterly marketing and sales goals

Assist with wholesale outreach and communications

Help distill ideas from routine meetings into actionable projects and tasks

Strategize, implement, and monitor advertising campaigns

Respond to customer communications via email and social media; communicate with founder if guidance is needed for a specific inquiry

Have established a clear reporting cadence and collaborative rhythm with the founder

By the end of the 1st year you will Lead management of marketing strategy and content creation

Continue to collaborate with the Founder, assigning content to Founder as needed

Have created a clear roadmap to meet quarterly and yearly sales goals

Other tasks and responsibilities as they arise

About You Looking for part-time (and long-term) creative and technical work with a passionate, caring team and small, values-led business

Comfortable and excited to move between many different roles, cultivating an assortment of skill sets

Find joy in attending to details, while having the capacity to discern when efficiency takes precedent

Equally happy to work independently, take the helm of a project, have the initiative to identify needs within the workplace AND thrive in partnership with a team

Prioritize clear, direct, and compassionate communication

An enthusiastic collaborator and can offer honest feedback thoughtfully and connectively, while openly receiving feedback and direction from others

Align your words and actions, and clearly communicate when things aren’t going as planned

Embrace mistakes and utilize them as learning opportunities

Highly organized and multi-tasking comes naturally to you

Feel comfortable with managing a number of tasks and preparing routine reports for the founder

Local Western North Carolina candidate (strongly preferred)

Physical Demands Visual and physical demands necessitated by work at a computer

Occasionally being present behind a sales table in a chair or standing on one\'s feet for 4-8 hours at a time, at IRL events

Occasional light and moderate lifting

Logistics Classification

Part-time hourly, non-exempt position

Estimated Weekly Hours Between 10-15 hours per week, with somerequired hours between 9 : 30-2 : 30, Monday - Friday. Flexible hours otherwise. Occasional weekend days for shows and event support.

Hiring Period Candidates will be considered on a rolling basis until the end of September, 2025. For immediate hire.

Compensation Pay is commensurate with experience. Starting wage $20 / hr.

We consider all qualified applicants for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other factors prohibited by law.

If this position sounds like a good fit for you, please send your resume and a short introduction to saralyn@heilbronherbs.com.

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