VP, Marketing

Job Description

Job Description

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

Overview

We're seeking a proven Vice President (VP) of Marketing to lead our global marketing organization as we enter our next phase of growth. The VP of Marketing will own Iru's end-to-end marketing strategy and execution, driving impact across four distinct pillars : Brand, Creative, Growth, and Product Marketing. This leader will be responsible for elevating Iru's market position, generating demand at scale, and ensuring our product story is compelling, consistent, and differentiated across all customer touch points. This position reports directly to our Chief Revenue Officer (CRO).

The ideal candidate brings a track record of excellence at a world-class B2B SaaS company, with demonstrated success building high-performing teams, scaling integrated marketing functions, and partnering cross-functionally to drive measurable business outcomes.

Please note that this is an onsite position in our Miami (Coral Gables) office.

What You'll Do

• Define and execute the global marketing strategy to accelerate revenue growth, expand market share, and strengthen Iru's leadership position
• Partner with executive leadership, sales, customer success, and product to ensure marketing priorities are aligned with company objectives
• Own Iru's brand strategy, messaging, and positioning; ensure a strong, consistent voice across all channels and markets
• Lead the creative vision, overseeing content, design, and storytelling that resonates with Iru's customers
• Drive pipeline growth through data-driven, integrated campaigns across digital, events, ABM, and field marketing
• Lead product positioning, competitive analysis, sales enablement, and go-to-market strategies for new products and features
• Build, mentor, and retain a world-class marketing team across multiple disciplines
• Establish operational rigor, measurable goals, and accountability across all functions of marketing
• Own marketing contribution to pipeline and revenue targets
• Optimize marketing investments to maximize ROI and efficiency
• Serve as the voice of the customer internally, ensuring market feedback informs product and strategy

What You'll Bring

Benefits & Perks

Competitive salary

100% individual and dependent medical + dental + vision coverage

401(K) with a 4% company match

20 days PTO

Flexibility to work from anywhere for up to 30 days per year

Iru Wellness Week the first week in July

Equity for full-time employees

Lunch stipend provided Monday through Friday

Up to 16 weeks of paid leave for new parents

Paid Family and Medical Leave

Modern Health mental health benefits for individuals and dependents

Fertility benefits

Working Advantage employee discounts

Onsite fitness center

Free parking

Exciting opportunities for career growth

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.