Email Marketing Specialist

Job Overview

The Email Specialist is responsible for developing and implementing email communications via Salesforce Marketing Cloud and executing communication strategies to drive customer retention and sales growth. This position offers a fantastic opportunity to work for a marketing-driven and growing organization, gain increased knowledge of both Salesforce and Marketing Cloud products, and learn from a talented group of Salesforce experts within our greater organization.

Job Responsibilities

Ability to effectively manage schedules and projects, and meet deadlines for time-sensitive work

Develop and implement email creative including copywriting, editing, image request, and selection (HTML,CSS)

Leverage A / B testing, segmentation, and behavioral targeting to maximize engagement

Manage deliverability, and compliance with CAN-SPAM / CASL, CCPA

Provide thorough quality assurance of emails pre-delivery, across mobile and desktop variants, and use best practices for email deliverability

Design and implement numerous personalization journeys for consumers and customers across channels leveraging Salesforce Marketing Cloud and related technologies

Partner cross-functionally to build personalization use cases that span the entire customer experience

Experience with setting up SMS and other notification programs a plus

Various other projects and duties as assigned

Preferred Requirements

5+ years of experience with marketing technology, CRM / analysis

Salesforce Marketing Cloud Email Specialist credential

Responsive email coding knowledge (HTML,CSS)

Familiarity with project management software

Experience working on multivariate or multiregional campaigns

Strong understanding of Marketing objectives, goals, and strategies and ability to leverage marketing technology solutions to execute against objectives

Highly detail-oriented

Works well in a fast-paced environment under tight deadlines

Benefits

401(k)

401(k) matching

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Experience

Marketing Technology : 5+ years (preferred)

Salesforce Marketing Cloud : 3+ years (preferred)

License / Certification

Company Paid Holidays

Flexible Paid Time Off

Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer HSA contributions

Competitive 401(k) Program with employer matching contributions

Daily dress code of business casual

A positive work environment

And much, much more

Company Description

Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. Unleashed Brands has more than 1,300 locations open and in development with plans to open more than 100+ new units annually over the next 5 years. For more information, please visit www.unleashedbrands.com. Unleashed Brands is headquartered in the Dallas / Fort Worth Metroplex.

Commitment to Equal Opportunity

Unleashed Brands is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law.

ADA

Consistent with the Americans with Disabilities Act (ADA), Unleashed Brands will provide reasonable accommodation to participate in the job application or interview process when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship.

Unleashed Brands is proud to be an equal-opportunity employer.

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