Manager, Social Media

Social Media Manager

The Social Media Manager will be responsible for leading day-to-day content planning, publishing, and engagement across Planet Fitness social channels. This role will require a deep understanding of platform behavior, cultural trends, and emerging formats, with the ability to translate those insights into actionable creative briefs, strategic recommendations and content suggestions that resonate with our community.

This person will be expected to stay ahead of what's relevant online, proactively identify opportunities for the brand, continuously monitor KPIs to inform optimization, and help guide real-time and evergreen content development in tandem with the community management team. This position will work closely with internal stakeholders and external creative partners to ensure Planet Fitness shows up in a way that is timely, thoughtful, and aligned with our broader brand goals.

This role is based out of our Hampton, NH office and will be expected to follow our hybrid work schedule.

Responsibilities

Lead the planning, publishing, and optimization of content across all national Planet Fitness social media platforms for organic and paid.

Manage the master content calendar in alignment with broader brand, campaign, and promotional timelines.

Be the voice of our consumer in social through proactive collaboration across the marketing department and other internal teams.

Translate brand and business priorities into actionable briefs for creative, influencer, and agency partners.

Work with social and public relations teams to create a more robust real-time, trending social strategy, ensuring that content is created, branded, and posted within 24 hours to remain relevant and timely.

Act as an expert on current social media trends, practices, and technologies in content development and keep a pulse on emerging social platforms.

Advocate for Planet Fitness in digital communities across the nation and search for real-time social media opportunities to engage with our audiences.

Identify and recommend brand and creator partnerships that support our objectives. Assist with vetting and approval process for influencers and creators.

Review patterns to identify areas of future focus and strategies. Track, analyze, and report on content reception, feedback from audience, and social growth metrics.

Work collaboratively with external social media analysis team to set, track, and analyze social media goals and successes on each platform to measure and increase impact.

Maintain working knowledge of graphic design, 15-second video, and photography to create real-time social content.

Serve as an on-the-ground social content creator & producer during major national events such as New Year's Eve in Times Square.

Travel to local Planet Fitness clubs to capture fun, in-club content, as needed, to keep our social subject matter unique to PF.

Lead proactive outreach and management of UGC usage requests.

Qualifications

Bachelor's degree in Communications, Marketing, English or related discipline

5+ years of experience in social media content creation and marketing communications

Passionate user of social media & digital technologies with strong knowledge of social media best practices

Strong grasp of analytics, tools (e.g., Sprinklr, Sprout, Dash Hudson), and performance optimization

Experience managing or partnering with external creative and influencer agencies

Excellent writing, proofreading, and copy / editing skills

Demonstrated ability to grow online audiences through fun, engaging, and relevant content

Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives

Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization

Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally

Creative, progressive, thought leadership with the ability to influence at all levels of the organization

Dedicated learner with a natural curiosity for consistent growth

Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment

Cooperative team player with an upbeat, positive, "can-do" attitude!

Perks

Hybrid work schedule out of our Hampton, NH Club Support Center

Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefits

Generous vacation / holiday pay

Volunteer days off

401(k) Retirement

Employee Stock Purchase Program

Childcare reimbursement

Pet care reimbursement

Tuition reimbursement

Free learning and development programs

Discount programs, including vacations, theme parks, shopping, meal delivery services & much more

Company-sponsored social events

Free Black Card membership and fun exercise incentives

Access to our private gym at the Hampton, NH Club Support Center, complete with locker rooms and Black Card area

Delicious, healthy breakfast and lunch options served at our Club Support Center caf

Note to Applicants :

We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver's license number) as part of the initial application process.