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Creative Strategist - Google and YouTube Ads Job at LDX Digital in Minneapolis

Creative Strategist - Google and YouTube Ads Job at LDX Digital in Minneapolis

MediabistroMinneapolis, MN, United States
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Responsibilities

  • Market Research & Trend Analysis

Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioural shifts

  • Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities
  • Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity
  • Competitive & Landscape Analysis

    • Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks

  • Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities
  • Creative Performance Analysis

    • Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms

  • Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots
  • Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data
  • Writing & Developing Creative Briefs

    • Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights

  • Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails
  • Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs
  • Creative Project Management

    • Oversee multiple concurrent creative projects, from ideation through execution and performance review

  • Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery
  • Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication

    • Qualifications

  • 3+ years of experience in digital marketing, creative strategy, or performance advertising
  • Strong grasp of marketing analytics and ability to translate data into actionable creative decisions
  • Strong understanding of Media-buying and Sales data is required
  • Excellent communication and brief-writing skills
  • Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus
  • Experience working with global brands or in a fast-paced tech environment
  • Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices
  • Knowledge of META Ads and Tik Tok Ads
  • Comfort with storytelling across diverse cultures and markets

    • Benefits

  • Fully Remote Work : Enjoy the flexibility to work from anywhere
  • Impactful Voice : Be a key player in shaping media strategies and driving client success
  • Growth Opportunities : Advance your career quickly in a dynamic and fast-paced environment
  • Continuous Learning : Access to the latest courses, certifications, and learning opportunities. We support your professional growth
  • Competitive Compensation : Earn competitive pay with performance-based bonuses
  • Vibrant Culture : Join a team of ambitious professionals in a supportive, collaborative environment
  • Client Impact : Work with high-profile clients, delivering significant business impact through innovative media strategies

    • Interview Process

  • Click Apply and submit your CV
  • Fill in a short survey
  • 1-on-1 video interview with HR
  • You will be asked to complete a short test task
  • 1-on-1 video interview with Hiring Manager

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    Creative Strategist • Minneapolis, MN, United States

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