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Senior Account Director, Social Media

Senior Account Director, Social Media

J Public Relations, IncNew York, NY, United States
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Who Are We?

J / PR is a global communications agency specializing in public relations, content creation, and social media for top hotels, resorts, and lifestyle brands. Our notable clients include Relais & Châteaux, Vail Resorts Hospitality, and Hilton Luxury Brands. Joining our international team connects you to world-class clients and destinations, elevating both your career and your travel opportunities.

We craft original, compelling stories that connect brands with their audiences. Passionate and purpose-driven, we value collaboration, creativity, and growth. Our culture emphasizes work-life blend, offering opportunities for travel, mentorship, training, and team retreats—ensuring every team member feels supported and inspired.

The Role

The Senior Director, Social Media serves a vital leadership role across the agency, driving the overall social strategy and execution on key accounts. Based in New York City, San Diego, or Nashville, you will manage senior-level client relationships, be the face of macro social strategy, and actively contribute to the agency’s growth through new business development and cross-selling. This role demands using agency capabilities (strategy, data, and insights) to drive client success, maintain financial health, and develop staff.

This is a hybrid role based in New York City, NY, San Diego, CA, or Nashville, TN that requires 2-3 days / week in the office and regular travel for work.

Who Are You?

You are a visionary leader whose career has grown alongside the evolution of the social media landscape over the past 10+ years. You thrive on leveraging algorithmic shifts, paid social dynamics, and generative AI to secure measurable client ROI and are a skillful strategic partner to clients. As a dynamic storyteller and manager of managers, you excel in integrated communications, mentorship, and driving account profitability.

Core Responsibilities

I. Strategic Account & Client Management

  • Develop and grow clients into long-standing partners by providing dedicated service, strong decision-making, and proactive strategic counsel.
  • Oversee account strategies and the overall state of the business, ensuring function profitability, resource management, and adherence to scope of work.
  • Lead the development and execution of high-impact tactical campaigns specific to the hospitality, travel, and lifestyle industries (e.g., hotel launches, renovations).
  • Contribute to contractual agreements, resource plans, and creative ideation, serving as the social media expertise during client crisis communications.
  • Drive goal-setting, KPI achievement, and results-focused implementation across all key accounts.

II. Paid Social & Performance Expertise

  • Provide expertise and guidance on the overarching strategy and execution of all creative, organic, and paid campaigns.
  • Ensure maximum results by overseeing all paid social efforts and strategically delegating team deliverables to support and maximize organic reach.
  • Identify and pursue new business opportunities, cross-selling services, and driving scope expansion.

    • III. Leadership & Agency Development

  • Manage and mentor managers, providing leadership, guidance, coaching, and inspiration to direct reports and teams agency-wide.
  • Own and implement programs that benefit the agency (e.g., team development, efficient processes) and lead the planning of agency workshops and training.
  • Serve as an admired, cross-functional leader and innovation driver, ensuring the agency stays ahead of social media trends and content best practices.
  • Embody the J / PR culture, continually seeking ways to improve retention and culture to ladder up to overarching agency goals.

    • Qualifications & Experience

  • Experience : At least 10 years of digital marketing / social media agency experience, with a minimum of 7 years leading social accounts and managing managers.
  • Industry Knowledge : Proven track record in travel, tourism, hospitality, restaurant, and / or lifestyle industries required, with a solid understanding of Public Relations principles.
  • Financial Acumen : Prior experience overseeing account financials, managing scope, and adeptly managing client expectations.
  • Technical Proficiency : Expert knowledge of :

    • Reporting : Hootsuite, Sprout Social, and Google Analytics.

  • Content Management : HeyOrca, Sprout Social, Later.
  • Creative : Adobe Photoshop & Lightroom.
  • Platforms : Meta Business Manager, Ads Manager, X, TikTok, Instagram, and an advanced understanding of influencer engagement.
  • Travel : Ability to travel for client needs; must have a valid passport for international travel
  • Soft Skills : Exceptional leadership, coaching, organizational, and communication (oral and written) skills. Must be extremely adept at managing client expectations and account financials.

    • Benefits

    J / PR offers a competitive benefits package, including :

  • Competitive base salary : $100,000 - $110,000, commensurate with experience
  • Commission opportunities
  • Year-end discretionary bonus
  • Monthly Cell Phone Stipend
  • Company contributions to medical, dental, and vision insurance premiums
  • 401K with employer match
  • Accrued PTO
  • Birthday PTO
  • Flexible Release Fridays
  • Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
  • Hybrid office schedule (2-3 days in office)
  • Corporate ClassPass discounts
  • Pet insurance discounts
  • Milestone gifts at 1, 5, and 10 years
  • Annual holiday and summer parties, plus regular socials
  • Ongoing training and development opportunities

    • Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

    EQUAL EMPLOYMENT OPPORTUNITY

    J Public Relations (J / PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

    HIRING PRACTICES

    The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

    J / PR and Studio recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J / PR and Studio may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.

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    Director Social Media • New York, NY, United States