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Paid Advertising Specialist

Paid Advertising Specialist

VirtualVocationsLansing, Michigan, United States
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A company is looking for a Paid Ad Specialist to manage and optimize paid social campaigns for global growth.

Key Responsibilities

Strategize and execute Paid Social campaigns across various platforms including Facebook, LinkedIn, and TikTok

Collaborate with the Paid Social Team Lead and regional managers to enhance campaign performance

Monitor and optimize paid social performance daily to meet growth KPIs

Required Qualifications

Minimum of 3 years experience managing Paid Social accounts for a B2B brand

Expertise in managing Paid Social platforms with performance-based goals

Proficient in using analytics tools to track performance and optimize campaigns

Experience in reporting, optimization, and A / B testing

Fluency in written and spoken English

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Advertising Specialist • Lansing, Michigan, United States

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