Airwallex is hiring : Manager, SEO Marketing in San Francisco

Overview

Join to apply for the Manager, SEO Marketing role at Airwallex .

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

About The Team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

Responsibilities

Support Airwallex's organic growth targets working closely with our website and content teams.

Evangelize SEO in terms of website changes impacting SEO, link acquisition, and organic content (in conjunction with our Content team)

Proactive in identifying new opportunities / optimising existing revenue levers, taking a kaizen approach to growth

Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead

Experiment with emerging search channels like YouTube, ChatGPT, and AI-driven discovery platforms to future-proof our organic presence.

Help develop and scale our offsite backlink profile to improve the overall domain authority of the website

Liaise with engineers in executing technical recommendations that will benefit not only SEO but broader business teams

Test new tactics and landing pages to improve discoverability and engagement

Hands-on approach to supporting our Content Team to produce prospect / customer-friendly content that supports acquisition and awareness

Iterative approach to conversion rate optimization, ensuring we’re constantly monitoring and optimizing on revenue-driving opportunities

Track, monitor, and help report on SEO campaigns to understand what is driving revenue and growth

Help establish Airwallex as an SEO leader in the financial services & technology space

Who You Are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum Qualifications

4+ years experience in SEO, with 2+ years experience in an in-house role within the B2B, SaaS or Fintech industries

Proven track record of driving organic traffic and business growth via SEO

Good understanding of international SEO and B2B marketing

Ability to measure all aspects of SEO performance, work in a cross-functional environment, and turn data into insights and actions

Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity

Strong analytical skills to make data-driven decisions for commercial and operational performance

Strong understanding of EEAT within YMYL verticals

Strong understanding of online copywriting and how it impacts SEO

Entrepreneurial mindset and a willingness to be hands-on

Confident communication skills for reporting to stakeholders at different levels, and the ability to influence people across the organization

Bachelor’s degree

Preferred Qualifications

Good HTML and CSS knowledge

Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs

Equal Opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms / recruiters. Airwallex will not pay any fees to search firms / recruiters if a candidate is submitted by a search firm / recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms / recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

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In Summary : Airwallex is the only unified payments and financial platform for global businesses . We're looking for people who meet the minimum qualifications for this role . Responsibilities include Evangelizing SEO in terms of website changes impacting SEO, link acquisition, and organic content (in conjunction with our Content team)

En Español : Airwallex es la única plataforma de pagos y financieros unificada para las empresas globales. Impulsados por nuestra combinación única de infraestructura y software propietarios, empoderamos a más de 150,000 negocios en todo el mundo incluyendo Brex, Rippling, Navan, Qantas, SHEIN y muchos más con soluciones completamente integradas para administrar desde cuentas comerciales, pagos, gestión del gasto y tesorería hasta finanzas embebidas a escala global. Evangelizar el SEO en términos de los cambios del sitio web que afectan al SEO, la adquisición de vínculos y contenido orgánico (en conjunto con nuestro equipo de Contenido) Proactivo para identificar nuevas oportunidades / optimizar las palancas de ingresos existentes, adoptar un enfoque kaizen al crecimiento Inteligencia competitiva, comprender las tendencias y actividades de los competidores en el mercado y ayudar a Airwallex a estar por delante Experimentar con canales de búsqueda emergentes como YouTube, ChatGPT y plataformas de descubrimiento basadas en IA para comprobar nuestra presencia orgánica. Ayudar a desarrollar y escalar nuestro perfil de backlink fuera del lugar para mejorar la autoridad general del dominio del sitio Web Enlace con ingenieros en ejecutar recomendaciones técnicas que beneficiarán no solo al SEO sino a equipos empresariales más amplios Prueba nuevas tácticas y páginas de aterrizaje para mejorar su descubribilidad y compromiso Mano a mano enfoque para apoyar a nuestro Equipo de contenidos Para producir campañas informativas / conversionistas orientadas hacia el futuro que respalden nuestra presencia organica. Experiencia mínima de 4+ años en SEO, con más de 2 años de experiencia en un papel interno dentro de las industrias B2B, SaaS o Fintech Reconocimiento comprobado del trayecto para impulsar el tráfico orgánico y el crecimiento empresarial a través del SEO Comprensión adecuada del SEO internacional y marketing B2b Capacidad para medir todos los aspectos del rendimiento del SEO, trabajar en un entorno transversal funcional y convertir datos en conocimientos y acciones cómodo en una cultura startup que se mueve rápidamente - mentalidad de crecimiento y cómodos con la ambigüedad Competencias analíticas fuertes para tomar decisiones basadas en datos para el desempeño comercial y operativo Una comprensión probada de EEAT dentro de verticales YMYL Conocimiento fuerte de copywriting en línea y cómo afecta al SEO El espíritu empresarial y la voluntad de ser valiente Habilidades de comunicación confiados para informar a las partes interesadas en diferentes niveles, y la organización busca competencias profesionales. No tenemos en cuenta el color, la religión, la raza, el origen nacional, la orientación sexual, la ascendencia, la ciudadanía, el sexo, el estado civil o familiar, la discapacidad, el género u otro estatus legalmente protegido cuando tomamos nuestras decisiones de contratación. Si usted tiene una discapacidad o necesidad especial que requiere alojamiento, por favor háganoslo saber. Airwallex no acepta currículos no solicitados de las empresas / reclutadores de búsqueda.