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Area Director, NYC

Area Director, NYC

FoundRaeNew York, NY, US
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Job Description

Who We Are

FoundRae is more than a fine jewelry brand—it is a reflection of self-expression and transformation. Each piece is designed as a modern heirloom, imbued with symbols and stories drawn from archetypal, mythological, and classical traditions. Through our collection, we invite wearers to embrace their personal narratives, aspirations, and growth—wearing their values and intentions close to their hearts or hands.

Our work is rooted in the belief that everything you seek already exists within you. At FoundRae, we create meaningful pieces that act as both reminders and declarations of one’s journey and identity.

The Role

We are seeking an experienced and motivated Area Director to oversee our two New York City stores. Reporting to the Senior Director of Retail, this leader will be responsible for driving sales, optimizing operations, cultivating community relationships, and ensuring excellence in client experience across FoundRae New York City stores. The Area Director will serve as a key ambassador of the FoundRae brand and values—leading with integrity, inspiring teams, and executing both strategic and people-focused leadership to grow the NYC business.

Key Responsibilities

Finance / Commercial and Operations

  • Oversee sales performance across two NYC locations, evaluating each store’s needs and opportunities for growth
  • Develop and implement short- and long-term strategies to maximize sales and client engagement
  • Manage and monitor store budgets, scheduling, and staffing coverage to ensure efficiency and operational excellence
  • Ensure visual merchandising, inventory management, and store operations are consistently executed to brand standards
  • Collaborate with Senior Director of Retail and functional partners in retail to support product launches and retail initiatives

Client Experience & Community Engagement

  • Elevate the in-store client journey, creating opportunities to surprise and delight clients
  • Partner with store managers to design curated in-store events tailored to the NYC clientele
  • Act as a brand ambassador in the local market, building relationships with key clients, stylists, editors, and community partners
  • Develop and execute market-specific strategies to increase awareness, traffic, and engagement
  • Represent FoundRae at NYC events, activations, and strategic partnerships
  • Partner with Senior Director to build CRM strategy for the NYC market
  • Ensure execution of CRM and clienteling strategies in store through follow ups and goal setting

    • Talent & Leadership

  • Lead, mentor, and inspire the store managers and their teams to achieve business goals while upholding FoundRae values
  • Partner with HR to recruit, interview, and hire top talent, building a strong pipeline for future leadership roles
  • Ensure effective onboarding and product training for all management hires in partnership with Learning & Development
  • Provide consistent coaching, goal setting, and feedback; conduct regular touch bases and performance reviews with store leaders
  • Address employee relations matters in partnership with HR, ensuring adherence to policies and fostering a culture of excellence and accountability
  • Consistently spend time in stores leading and developing the teams
  • Champion professional development and cross-training opportunities across both locations

    • Qualifications

  • Bachelor’s Degree preferred
  • 7–10 years of retail management experience, with multi-store oversight in luxury or fine jewelry strongly preferred
  • Proven ability to lead, coach, and inspire high-performing teams in an entrepreneurial environment
  • Strong financial acumen with experience managing P&L, budgets, and KPIs
  • Demonstrated ability to build community engagement strategies and local partnerships
  • Exceptional communication, interpersonal, and conflict-resolution skills
  • Highly organized with the ability to manage multiple priorities and adapt to a dynamic environment
  • Experience with POS and clienteling systems such as Shopify, Netsuite, Endear, and Gladly a plus
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    Area Director • New York, NY, US