Senior Product Manager, Critical Care

Senior Product Manager, Critical Care

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

About the Role

We're seeking a Senior Product Manager, Critical Care to lead strategic marketing initiatives that drive growth and elevate the i-STAT System's presence in U.S. hospital critical care environments. You'll play a key role in launching new products, shaping brand strategy, and engaging customers in high-impact ways.

This is a high-visibility role reporting to the Director of U.S. Marketing, offering the chance to influence product success and contribute to a fast-growing business with 35% domestic travel.

What You Will Work On

New Product Launches

• Collaborate with sales and marketing teams to align on launch plans, implementation support, and commercial execution
• Work across functions including Medical Affairs, Commercial Excellence, and Global Marketing to establish advisory boards to build implementation standardization for new products
• Develop customer case studies to establish requirements for product conversions and implementations
• Develop value based selling narratives and access strategies
• Develop an in depth understanding of the product and competitors to differentiate product offering
• Create value propositions, positioning statements, messaging, and work with agencies to develop marketing concepts
• Develop core promotional materials, literature, sales aids, support materials, and sales training
• Work with Market Research to conduct primary and secondary market research to optimize product offering
• Build strong working relationships with Medical Affairs to derive publication and speaker strategies and contribute to KOL development

On-Market Product Strategy

Education and Experience You Will Bring

The base pay for this position is $111,300.00 $222,700.00. In specific locations, the pay range may vary from the range posted.