Static Ad Lead (Creative Strategist) Job at GroundingWell in Charlotte

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We’re looking for a Creative Strategist (Static Ad Lead) who not only thinks creatively but also executes strategically. If you're a hands-on designer with a sharp eye for performance marketing, a love for crafting scroll-stopping statics, and the leadership chops to elevate a creative team this is your moment.

Responsibilities :

• Lead the creative direction for all static ad campaigns across platforms (Meta, Google, TikTok, YouTube, etc. as needed)
• Build, refine, and maintain SOPs and playbooks for ad creation workflows and design testing
• Collaborate closely with media buyers, copywriters, and performance teams to turn insights into high-impact visuals
• Analyze performance data and creative testing results to inform creative iterations and new concepts
• Navigate Meta and Google Ads accounts to assess ad performance, interpret metrics, and optimize creative direction accordingly
• Jump in and design ad creatives whenever help needed, ensuring quality and consistency across the board
• Provide creative feedback and mentoring to a growing team of graphic designers
• Source, interview, and help recruit top design talent for static ad production
• Develop and propose video ad strategies in collaboration with the copywriter / editor team (experience in video ad creative strategy is a major plus)
• 4+ years of experience in graphic design, with 1–2+ years in a creative lead or strategist role
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
• Familiarity with tools like Canva, Clickup, Notion, Google Workspace, and ad platforms
• Solid understanding of Meta Ads Manager and Google Ads must be able to navigate accounts, read performance data, and apply insights to creative strategy
• Previous experience at a marketing or advertising agency is preferred
• Strong grasp of performance design, direct-response principles, and platform-specific trends
• Strategic thinker who can identify creative gaps, test new hypotheses, and iterate fast
• Clear communicator with project management skills and the ability to keep a team aligned
• Should know how to use and build workflows in Notion (huge PLUS)
• Work-from-home flexibility : collaborate remotely from anywhere
• Creative freedom : your ideas are heard and tested, not boxed in
• We cover subscriptions for the tools you need : Figma, Adobe, and more
• Resume
• Portfolio link (showcasing static ad campaigns is a must)

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Retail Health and Personal Care Products

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