Director, Marketing Data Products

Overview This role leads the development and lifecycle management of marketing data products that support personalization, segmentation, targeting, and performance measurement across Humana’s enterprise marketing efforts. You’ll collaborate with data engineering, analytics, and marketing teams to ensure data products are scalable, secure, and aligned with business needs.

If your skills, experience, and qualifications match those in this job overview, do not delay your application.

Become a part of our caring community and help us put health first

Humana is on a mission to transform healthcare through data-driven, personalized experiences—and we’re looking for a visionary leader to help drive that transformation. As Director, Marketing Data Products, you’ll lead the strategy, development, and evolution of data products that power Humana’s marketing ecosystem.

This role is ideal for a strategic thinker and product-minded leader who thrives at the intersection of data, technology, and marketing. You’ll shape how data is structured, accessed, and activated to deliver smarter campaigns, deeper member insights, and measurable business impact.

Key Responsibilities

Strategic Product Leadership

Define and own the roadmap for data products supporting marketing and enterprise touchpoints across multiple platforms

Align data product priorities with Humana’s Marketing and Enterprise strategies, including north star objectives

Translate business needs into scalable, customer-centric data solutions.

Epic / Feature owner driving work forward and creating clarity for the product owners and IT partners

Data Delivery & Quality

Plan, prioritize, and deliver high-quality data for marketing communications, segmentation, and analytics.

Ensure data products meet standards for accuracy, timeliness, completeness, and usability.

Agile Product Development

Manage product backlogs and delivery pipelines using agile methodologies.

Track delivery velocity and ensure iterative improvements based on stakeholder feedback.

Oversee multiple development products across the enterprise that impact data as upstream providers or downstream consumers.

Technology & Vendor Oversight

Serve as head product owner for IT and vendor-delivered data solutions.

Lead investment planning and manage total cost of ownership for data platforms and services.

Partner with IT and engineering teams to ensure scalable, secure, and compliant data infrastructure

Cross-Functional Collaboration

Collaborate with marketing, analytics, compliance, and technology teams to ensure data products meet business and regulatory requirements.

Drive adoption and education across teams to maximize the value of data products.

Team Leadership

Lead and develop a high-performing team of product managers, analysts, and data specialists.

Set clear goals, provide coaching and feedback, and foster a culture of innovation, accountability, and continuous improvement.

Promote collaboration across teams and functions to ensure alignment and shared ownership of data product success.

Performance & Impact

Monitor product performance, usage, and business impact.

Continuously improve data product functionality and delivery based on metrics and user feedback.

Impact This role is foundational to Humana’s ability to deliver personalized, data-driven marketing experiences at scale. Your leadership will ensure our data infrastructure supports smarter decision-making, better member engagement, and stronger business outcomes.

Use your skills to make an impactRequired

Bachelor’s degree in computer science, communications, business, or related field

Excellent communication and stakeholder management skills

10+ years of experience in product management, marketing technology, or analytics strategy, preferably with a data product

5+ years of people management experience

Proven success in building and scaling data products in a complex, matrixed organization

Strong understanding of data architecture, governance, and privacy regulations

Certified in product management and / or agile methodologies

Preferred

Master’s degree or MBA

Experience in healthcare, insurance, or regulated industries

Familiarity with cloud platforms (e.g., AWS, Azure, GCP) and data tools (e.g., Snowflake, Databricks, SQL)

Ability to translate technical concepts into business value for non-technical audiences

Additional InformationWork at Home Information To ensure Home or Hybrid Home / Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office associates must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office associates with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Virtual Pre-Screen

As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen. In this prescreen, you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.

Alert : Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours 40

Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$150,000 - $206,300 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline : 09-18-2025

About us Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our

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