Manager- CRM and Marketing Automation

Overview

LifeBridge Health is seeking a Manager - CRM and Marketing Automation who is data-driven and creative, with a passion for creating impactful digital experiences that engage patients and drive results. This role leads our CRM strategy and marketing automation efforts, working cross-functionally to execute campaigns that improve patient engagement, drive acquisition and retention, and elevate our brand across digital channels. This is a mostly remote position, but candidates must live within commuting distance of Baltimore, MD for occasional onsite collaboration.

Location : Remote (must reside within commuting distance of Baltimore, MD)

Employment Type : Full-time

Department : Marketing

Company : LifeBridge Health

Responsibilities

• CRM Configuration and Administration : Serve as the technical lead and administrator for our CRM platform (Cured). Build and maintain CRM architecture, including workflows, automation rules, reports, dashboards, and user roles. Integrate CRM with EHR (e.g., Cerner) and other systems to ensure clean and efficient data flow. Manage system security, performance, documentation, and team training. Stay informed about platform updates and best practices to continuously optimize systems.
• Marketing Automation & Campaign Execution : Develop, launch, and manage email / SMS marketing campaigns and customer journeys using Cured and related tools. Support marketing strategy with audience segmentation, preference centers, and automated workflows. Collaborate with creative, digital, and brand teams to align messaging and campaign goals. Conduct A / B testing and drive continuous campaign optimization.
• Campaign Measurement & Analytics : Define KPIs and build performance dashboards to track email / SMS campaign effectiveness. Analyze campaign results and share insights with stakeholders to drive data-informed decisions. Use tools like Tableau and SQL to conduct deeper performance analysis and reporting.

Qualifications

Required :

Preferred :

Why LifeBridge Health

LifeBridge Health is one of Maryland’s largest health systems, connecting patients with trusted physicians, state-of-the-art treatments, and innovative care models. You’ll play a key role in shaping how we connect with patients and the broader community as part of our marketing team.

Additional Information

LifeBridge Health complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex or sexual orientation and gender identity / expression.

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