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Senior Manager, GTM Business Systems
Senior Manager, GTM Business SystemsBraze • New York, NY, US
Senior Manager, GTM Business Systems

Senior Manager, GTM Business Systems

Braze • New York, NY, US
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Senior Manager, GTM Business Systems

Braze is a leading customer engagement platform, powering relevant and memorable experiences between brands and their customers. We are seeking a Senior Manager, GTM Business Systems, to lead our go-to-market (GTM) business systems analysts team, and define the strategic roadmap for our GTM technology stack. This is a very critical and visible leadership role for an experienced and visionary professional who can combine a deep understanding of business processes and best practices, with a mastery of technology to drive operational excellence and accelerate company growth.

You will be responsible for overseeing the strategy, roadmap, development, ownership, and maintenance of all business systems supporting our Marketing, Demand Gen, Business Development, Sales, Account Management, Pricing & Packaging, Deal Desk, and Partnerships business functions. This role demands a leader who can not only manage a team of talented business systems analysts, but also serve as a strategic technology partner to executive leadership.

What You'll Do

  • Lead, mentor, grow and develop a high-performing team of Business Systems Analysts, fostering a culture of innovation, collaboration, and continuous improvement.
  • Drive delivery excellence through iterative shipping with clear acceptance criteria, UAT protocols, and comprehensive documentation (discovery docs, BRDs, FRDs, SOPs) that enable effective system adoption.
  • Develop, own, and execute the multi-year strategic roadmap for our GTM technology stack, ensuring it aligns with Braze's business goals and growth targets.
  • Build and maintain strong relationships with executive stakeholders in Marketing, Demand Gen, Business Development, Sales, Account Management, Pricing & Packaging, Deal Desk, and Partnerships business functions. Understand their long term objectives, and translate into scalable and efficient technology strategy and roadmap, and communicate decisions, tradeoffs, and outcomes transparently.
  • Collaborate closely with the GTM Ops and GTM Productivity teams to drive organizational efficiencies.
  • Oversee the full lifecycle of major GTM systems initiatives, from initiation, vendor selection and implementation, to ongoing ownership, optimization and governance.
  • Identify opportunities to leverage AI-driven solutions to enhance GTM processes, improve user experience, reduce manual work, and solve business pain points.
  • Serve as the principal advisor on all GTM systems matters, guiding cross-functional projects and ensuring a cohesive and integrated technology ecosystem.
  • Stay abreast of emerging GTM technologies and industry trends, evaluating their potential application to enhance Braze's GTM capabilities.
  • Negotiate and manage vendor relationships for GTM technology solutions, optimizing value and service levels.
  • Own and manage the GTM systems, and their budget and resources, making strategic decisions on technology investments and resource allocation.
  • Build subject matter expertise within the team across all the GTM process areas.
  • Drive Business Analysis and Architecture best practices within the team.
  • Communicate complex technical strategies and project statuses to executive leadership, translating technical details into clear business value.

Who You Are

  • 15+ years of experience in Business Systems, with at least 5 years in a leadership or management role focused on GTM systems.
  • Proven track record of successfully leading GTM technology strategy, and delivering large-scale technology initiatives, with a deep understanding of project management methodologies.
  • Experience building and establishing new technical functions within existing organizations.
  • Extensive expertise in Salesforce Sales Cloud, and Experience Cloud / PRM, and experience with similar GTM tools, e.g. Gong, Outreach, People.ai, Clari, ZoomInfo, Fullcast, Crossbeam, DealHub, CPQ, etc.
  • Exceptional leadership, communication, and stakeholder management skills, with the ability to influence and build consensus among diverse stakeholders at all levels of the organization.
  • Strategic, data-driven mindset with a hands-on approach. You are capable of both defining the vision and guiding the team through technical challenges.
  • Strong business acumen and a deep understanding of the end-to-end GTM process, including : inquiry-to-lead, lead-to-opportunity, quote-to-cash, partnerships, and customer lifecycle.
  • Demonstrated experience in implementing AI solutions to deliver business value in a GTM context.
  • Strong understanding of data privacy regulations (e.g., GDPR, CCPA) as they relate to GTM data.
  • Proven ability to manage complex projects with multiple dependencies and cross-functional teams.
  • Familiarity with agile development methodologies for system enhancements and implementations.
  • Experience managing a departmental budget and a solid understanding of financial principles related to technology investment.
  • Experience in driving GTM technology strategy at a high-growth SaaS company.
  • Bachelor's degree in Business, Information Technology, or a related field; MBA is a plus.

    • Bonus Points If You Have

  • Certifications in core GTM platforms, e.g. Salesforce Certified Administrator, Sales Cloud Consultant, etc.
  • Experience with integrations and API management.
  • Familiarity with data warehousing, business intelligence (BI), and reporting tools.

    • For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $164,700 - $183,000 / year with an expected On Target Earnings (OTE) between $193,800 - $215,300 / year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part-time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

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    Gtm Manager • New York, NY, US