Responsibilities
- Market Research & Trend Analysis
Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioural shifts
Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunitiesTranslate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinityCompetitive & Landscape AnalysisConduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks
Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunitiesCreative Performance AnalysisAnalyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms
Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivotsChampion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance dataWriting & Developing Creative BriefsAuthor clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights
Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrailsCollaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIsCreative Project ManagementOversee multiple concurrent creative projects, from ideation through execution and performance review
Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate deliveryUtilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communicationQualifications
3+ years of experience in digital marketing, creative strategy, or performance advertisingStrong grasp of marketing analytics and ability to translate data into actionable creative decisionsStrong understanding of Media-buying and Sales data is requiredExcellent communication and brief-writing skillsExperience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plusExperience working with global brands or in a fast-paced tech environmentKnowledge of Google Ads, YouTube Ads, and programmatic advertising best practicesKnowledge of META Ads and Tik Tok AdsComfort with storytelling across diverse cultures and marketsBenefits
Fully Remote Work : Enjoy the flexibility to work from anywhereImpactful Voice : Be a key player in shaping media strategies and driving client successGrowth Opportunities : Advance your career quickly in a dynamic and fast-paced environmentContinuous Learning : Access to the latest courses, certifications, and learning opportunities. We support your professional growthCompetitive Compensation : Earn competitive pay with performance-based bonusesVibrant Culture : Join a team of ambitious professionals in a supportive, collaborative environmentClient Impact : Work with high-profile clients, delivering significant business impact through innovative media strategiesInterview Process
Click Apply and submit your CVFill in a short survey1-on-1 video interview with HRYou will be asked to complete a short test task1-on-1 video interview with Hiring Manager#J-18808-Ljbffr
