Marketing Specialist

Marketing Specialist

We're Social Mobile, one of the fastest growing technology companies in Florida. As a mobility solutions provider, we offer services critical to organizations that are looking to bring innovative mobile products to market. In layman's terms, we design, engineer, and manufacture unique mobile solutions that enable some of the most interesting companies in the world to bring smart solutions to market quickly and efficiently, and then we deploy and support these large-scale fleets of devices to make our client's business operations even easier.

Our clients come from diverse industries, many which form the cornerstones of our modern society, including healthcare, retail, defense, and food delivery. So, in a sense, working at Social Mobile means you'll be helping to enhance and streamline the functioning of our everyday lives.

Still reading? Well, here's what we're looking for. The ideal Social Mobile employee is someone who is accountable, can work independently or as part of a team, and has an interest in propelling innovative technology into the broader ecosystem. We're looking for team members that will speak their mind, accept feedback, and continue to drive our growth.

If you think you fit the bill, and you're curious to hear more, we'd love to see your application!

We are seeking a versatile and driven Marketing Specialist to join our growing Revenue Team. This role blends a variety of marketing responsibilities including brand marketing, field marketing, partner marketing, and foundational business development responsibilities. You will plan and execute strategic events and campaigns, collaborate with channel and ecosystem partners, support demand generation efforts, and contribute to new business pipeline creation. The ideal candidate has strong communication and organizational skills and is experienced in aligning marketing initiatives with sales goals in a B2B technology environment.

Responsibilities :

• Develop engaging, on-brand content including blog posts, case studies, whitepapers, infographics, and more.
• Create compelling marketing material for the Revenue Team (one-pagers, brochures, presentations, etc.).
• Prepare applications for industry awards. Track and monitor for other relevant awards.
• Plan, manage, and execute a range of events : major industry trade shows, partner-led engagements, webinars, and client-facing programs.
• Collaborate with sales and marketing leadership to align event goals with revenue targets and GTM strategies.
• Define event KPIs, track performance, and prepare post-event reporting with actionable insights and ROI analysis.
• Own event logistics, communications, and collateral development.
• Capture and repurpose content from events, including interviews, thought leadership, and promotional material.
• Develop and manage joint marketing programs with strategic, channel, and carrier partners.
• Execute partner enablement initiatives including sales training, co-branded content, solution briefs, and campaigns.
• Coordinate with partner managers and channel teams to align field efforts and nurture relationships.
• Create partner marketing toolkits and update resources to ensure message consistency and campaign readiness.
• Leverage AI-powered platforms for content generation, and incorporate AI-generated visuals for marketing assets, event promos, and more.
• Analyze and report on marketing KPIs to inform strategy and optimize campaigns.
• Contribute to CRM data hygiene, campaign tagging, and marketing attribution tracking.
• Employees will be required to adhere to Social Mobile's information security policies and procedures.

Requirements :