Senior Associate, Market Research and Competitive Intelligence

Group Benefit Solutions Marketing Insights & Technology Role

Group Benefit Solutions delivers comprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life's legacy of being there when we're needed most. Here, you'll design, implement, and support these solutions directly impacting employees' lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions.

Role Overview

We are seeking an experienced and detail-oriented professional to join the Group Benefit Solutions (GBS) Marketing Insights & Technology team. This role supports the development and execution of competitive intelligence and market research efforts that help inform business strategies across product, marketing, and sales.

The ideal candidate will have a solid foundation in market research and a working knowledge of the Group Insurance industry. This position contributes to key initiatives by analyzing trends, monitoring competitors, and preparing high-quality insights and presentations that help internal teams respond to market shifts and capitalize on opportunities.

What You'll Do

• Conduct market and competitive research to identify industry trends, customer needs, and emerging opportunities.
• Analyze competitor strategies, offerings, and positioning to support business decisions.
• Support the implementation and use of AI-driven tools and technologies for competitive intelligence.
• Maintain a centralized repository of competitive intelligence and ensure data accuracy and accessibility.
• Assist in developing presentations and reports that communicate findings to cross-functional stakeholders.
• Collaborate with partners across marketing, product, and distribution to integrate insights into planning and execution.
• Monitor competitor communications, industry publications, and regulatory developments.
• Contribute to continuous improvement of research processes and tools.

What You'll Bring

Pay Transparency

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Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.