Marketing Specialist

Job Description

Job Description

Salary : 70,000- 90,000

About gWorks :

gWorks builds software that helps small local governments work better. We serve thousands of municipalities (under 50,000 residents) across the US with integrated solutions for fund accounting, utility billing, work orders, citizen requests, permits, asset management, and code enforcement. Our clients are public servants, city clerks, utility billing staff, and public works teamsthe folks who keep their communities running smoothly. We're replacing their outdated tools with simple, cloud-based software built specifically for small governments.

The Role :

We're looking for a Marketing Specialist to join our small but mighty marketing team in Omaha. You'll be the engine behind our campaign execution, turning strategies into results across three critical areas : keeping our thousands of existing clients engaged and retained, driving upsell and cross-sell opportunities within our client base, and attracting new municipalities to gWorks. This is a hands-on role where you'll own the full campaign lifecyclefrom design to deployment to measurement.

Key Responsibilities :

• Execute multi-channel marketing campaigns that drive client retention, upsell / cross-sell revenue, and new client acquisition.
• Create targeted retention campaigns that deepen engagement across our thousands of clients.
• Design and deploy cross-sell campaigns to expand product adoption within existing accounts.
• Support new logo acquisition through compelling campaigns that showcase our value to prospective municipalities.
• Design marketing assets using Canva, Adobe Creative Suite, or similar tools
• Manage campaign workflows in HubSpot, tracking performance and optimizing for ROI
• Write clear, engaging copy for various channels and audiences (municipalities love clarity, not jargon)
• Measure and report on campaign metrics, including open rates, MQLs, retention rates, expansion revenue, and ROI
• Support the leadership team in developing marketing strategies (20% strategy, 80% execution)
• Collaborate with Sales, Client Enablement, and Event Marketing to ensure aligned messaging.
• Travel occasionally (monthly) to client events to support on-site execution.

What You'll Bring :

Where You'll Work :

Compensation & Benefits :

Equal Opportunity Employer :

gWorks is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.