Social Media Manager Job at Persona Cosmetics in Los Angeles
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We are seeking a creative and strategic
- Social Media Manager
- to manage and grow our online presence across various social media platforms. This role is hybrid, with an expectation to work half the time from our Los Angeles office and the rest remotely. The ideal candidate will have a minimum of 3 years of experience in social media management, preferably in the beauty industry. If you have a knack for content creation, storytelling, and community engagement, we'd love to hear from you!
Key Responsibilities
Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and community growth.
Create, curate, and manage content (including images, videos, and written copy) for all social media platforms, including Instagram, TikTok, Facebook, and more.
Plan and execute social media campaigns, promotions, and product launches in alignment with marketing objectives and brand guidelines.
Monitor, analyze, and report on social media performance metrics, providing insights and recommendations for optimization.
Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain innovative and effective.
Engage with our online community by responding to comments, messages, and mentions in a timely and authentic manner.
Collaborate with cross-functional teams, including marketing, creative, and product development, to ensure cohesive messaging and branding.
Manage influencer and brand partnership programs, identifying potential collaborators and overseeing outreach, negotiations, and campaign execution.
Monitor competitor activity and industry trends to identify new opportunities for growth and engagement.
Qualifications
Minimum of 3 years of experience in social media management, preferably within the beauty, fashion, or lifestyle industries.
Proven track record of developing and executing successful social media strategies.
Strong understanding of social media platforms, algorithms, and analytics tools.
Excellent written and verbal communication skills with a keen eye for detail.
Creative mindset with the ability to generate engaging content and storytelling.
Experience with social media advertising, including Facebook Ads Manager and other relevant platforms.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Passion for beauty and a deep understanding of the Persona Cosmetics brand and mission.
Key Experience
Video editing skills (capcut, final cut or similar)
Familiarity with Tribe Dynamics
Experience using Planoly or similar
If you are passionate about beauty, social media, and storytelling, we'd love to hear from you.Please submit your resume, portfolio, and a brief intro explaining why you'd be a great fit for Persona Cosmetics to careers@personacosmetics.com
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing and Sales
Industries Personal Care Product Manufacturing
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