Principal Portfolio Manager, Globalization / PLCM

Global Marketing Strategy Manager

Markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends

What You Will Do

• Lead the globalization strategy and support the execution strategy for the MET portfolio
• Lead process changes and integrate marketing excellence (Pre-Commercialization and Commercialization plans) into our MET globalization strategy
• Develop key criteria for evaluating global business performance and global market prioritization metrics
• Participate in establishing company and industry best practices for global business performance analysis
• Partner with Regulatory Affairs, PMO and other key stakeholders to create a global launch strategy based on global pre-commercialization plan inputs
• Communicate long-term portfolio strategy, globalization strategy and PLCM roadmap to key stakeholders to gain organizational alignment
• Lead product life cycle management of the portfolio from launch to obsolescence
• Develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
• Identify market trends and proactively adjust globalization strategy based on healthcare environment
• Collaborate cross-departmentally and cross-divisionally on globalization and PLCM initiatives
• Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
• Build relationships with global key opinion leaders and establish relationships with new thought leaders
• Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business
• Continually monitor market trends and make recommendations on market opportunity and strategic focus
• Raise coworkers' awareness of global industry standards, practices and guidelines
• Lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
• Partner with R&D to anticipate future needs and the strategic assets needed to compete
• Align customer acquisition or retention strategies to the broader portfolio strategy
• Align the portfolio segment strategy to broader business strategy
• Create and recommend a category definition based on the strategic phase of the business
• Understand how to target customers based off of total market potential and opportunity
• Effectively use appropriate benchmarks and document key assumptions when developing forecasts

What You Need (Required)

What You Need (Preferred)

Travel Percentage : 30% Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer M / F / Veteran / Disability.