Abe is hiring : Social Media Advertising Strategist (Remote US) in Columbus

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is an opportunity to be on the ground floor of a fast-growing specialty agency.

The Social Media Advertising Strategist (Internal Title : Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

Oversee and lead a collection of Social Media accounts

Serve as direct support to client contacts

Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns

Understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Maintain personal productivity and utilization

Collaborate with the Associate Director to achieve internal and client goals

Understand the value of Programmatic campaigns

Drive cross-sells, upsells and referrals via client relationships and network

Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer (Qualifications)

2+ years experience at a performance / digital marketing agency, with hands-on experience supporting B2B clients

Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads

Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more

Proficiency with advertising platforms / tools such as LinkedIn Campaign Manager, Zoominfo, 6sense, and more

Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics / GA4, Excel, or other analytics platforms

Ability to drive results and measure via OCT

Experience with audience segmentation by tier, job title, etc.

Proven success with mid-market or enterprise accounts

Ability to translate and articulate strategy with data storytelling

Problem-solving mindset; curiosity and a drive to grow

Ability to manage multiple projects simultaneously

Commitment to quality and integrity in advertising

Willingness to travel to visit clients approximately once per year per client or as needed

What Success Looks Like

Demonstrate Abe’s core values in every interaction

Effectively manage approximately five mid-tier and enterprise accounts

Meet / exceed department KPIs, including client growth and satisfaction scores

Build client trust and relationships that drive renewals

Cross-sell services aligned with client goals

Clearly communicate results with client contacts and executives

Make sound strategic decisions for accounts

Benefits

Annual base salary range for this role in the United States : $70,000 - $80,000 USD with potential bonus; actual salary may vary based on experience and compensation practices

Medical, dental, vision, disability, and life insurance coverage for you and your family

Employer-paid plan for you; partial contribution for dependents

Mental health support, physical health programs, and wellness benefits

Unlimited PTO (minimum 2 weeks), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave

Traditional and Roth 401(k) with a 3% company match

Annual bonus based on tenure

Work Environment

Remote-first role; ability to work from anywhere in the US with optional offices in Irvine, CA. Global opportunities may be available where we have established presence; current work authorization and residence required for global locations. This role operates primarily virtually (Zoom, Slack) and requires reliable internet, a suitable home office, and the ability to remain stationary for extended periods.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations or questions about the application process, contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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