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Leasing Manager

Leasing Manager

Stark EnterprisesBolivia, NC, US
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Leasing Manager

The Leasing Manager plays a key role in driving leasing success and maintaining high resident satisfaction. This position is responsible for leading the leasing team, executing strategic marketing initiatives, and ensuring consistent achievement of leasing KPIs. The Leasing Manager also acts as a coach and mentor, supporting team performance while managing the full leasing lifecyclefrom lead generation to move-in. The ideal candidate is organized, customer-focused, and able to lead by example.

Essential Functions

Resident Relations and Customer Service :

  • Greet and assist all visitors, vendors, residents, and prospects professionally.
  • Respond promptly to resident requests, concerns, and inquiries. Refer matters outside your authority to the Assistant or Community Manager.
  • Accept and process rent, deposits, and fees in accordance with policy; direct residents to the CRM Resident Portal for convenience.
  • Obtain and upload renter's insurance documentation for future residents in CRM.
  • Support and assist in planning and hosting resident events and community activities.
  • Assist in securing lease renewals to meet or exceed community retention goals.
  • Maintain a "WOW" atmosphere through a welcoming office, model units, hospitality stations, and other touchpoints.

Leasing and Sales :

  • Manage all lead activity in CRM, including timely follow-ups, appointment setting, and conversion tracking.
  • Achieve and maintain the following performance benchmarks : Minimum of 6 follow-ups per lead (4 phone / text, 2 email) 0% neglected leads within 24- and 48-hour windows 25% appointment-to-lead ratio and 35% tour-to-lease closing ratio 85% or higher on Mystery Shops Use Checkpoint ID for all tours and ensure all tours are marked complete in CRM. Qualify prospects, conduct property tours, present apartment features / benefits, and close the sale. Review CRM Unit Availability daily; prioritize leasing of long-vacant units (30+ days). Prepare and process lease applications, complete screening, and notify applicants within 24 hours. Finalize lease documentation and ensure apartments are ready by move-in dates, including welcome gift placement. Participate in and complete all required training and onboarding activities within specified timelines.

    • Marketing and Competitive Analysis :

  • Conduct outreach marketing three times weekly, targeting at least six businesses per trip.
  • Review and update Internet Listing Services (ILS) weekly for accuracy (e.g., CoStar, RentPath, ApartmentList).
  • Monitor competitor pricing, availability, and incentives through weekly market surveys.
  • Develop and execute quarterly marketing plans, including resident events and community campaigns.
  • Post weekly social content in accordance with the company's Social Media Guidelines.
  • Ensure daily placement of marketing signage and maintain excellent curb appeal across tour routes and amenities.
  • Review and analyze the Marketing Scorecard semi-annually with the Director of Marketing.

    • Administrative and Reporting :

  • Complete all opening checklists and maintain accurate CRM / lead tracking data.
  • Monitor individual and team leasing performance using the Leasing Performance Ranking Report.
  • Attend biweekly focus calls with the Regional Director and Community Manager, prepared to discuss leasing and marketing trends.
  • Set weekly / monthly leasing goals and display progress on the community goal board.
  • Review call performance and coach leasing professionals based on follow-up quality and tour results.
  • Audit resident files and maintain compliance with company policies, Fair Housing, and legal requirements.
  • Ensure office and model appearance meets Stark Living standards, including professional dress code and name tag per the Lookbook.
  • Complete all monthly training in the Learning Management System (LMS).

    • Other Duties :

  • Demonstrate company core values consistently.
  • Complete additional tasks, projects, and responsibilities as assigned by your supervisor or the company.
  • Support other Stark Living communities as needed for operational assistance.
  • Maintain a professional, organized, and clean work environment.
  • Work a flexible schedule, including at least two weekends per month, depending on community needs.
  • Uphold professional standards in communication and relationships with residents, team members, vendors, and investors.

    • Skills and Experience :

  • Strong customer service skills with the ability to build positive relationships.
  • Effective communication and interpersonal skills.
  • Detail-oriented with strong organizational abilities.
  • Ability to prioritize and manage multiple tasks efficiently.
  • Proficiency in CRM software and Microsoft Office Suite.
  • Ability to walk properties (including stairs), conduct off-site marketing, and perform physical tasks related to inspections and tours in varying weather conditions.
  • Must be able to lift up to 25 lbs, and sit, stand, bend, or reach as needed throughout the workday.
  • Understanding of Fair Housing regulations and property management best practices is a plus.

    • Competencies :

  • High level of initiative and self-motivation.
  • Strong problem-solving abilities.
  • Ability to work both independently and collaboratively within a team.
  • Commitment to providing exceptional resident experiences and maintaining high retention rates.

    • Why This Opportunity is Exciting for You :

  • We offer a competitive compensation package, including : Paid Time Off (PTO) Paid Holidays 401(k) with Employer Match Health, Dental, Life Insurance, and Long-Term Disability Insurance

    • Additional Information :

  • FLSA Status : Non-Exempt
  • Location : Site-Level
  • Travel : up-to 5%
  • Reports To : Community Manager
  • Direct Reports : N / A
  • Decision Making Authority : You are not authorized to spend any money on behalf of the property. Nor are you authorized to sign or approve contracts, offer concessions, or waive any fees without approval in writing from your supervisor.

    • About Stark Enterprises :

    Stark Enterprises is a full-service real estate development company based in Cleveland, Ohio, with expertise in acquisition, development, leasing, property management, construction, architectural design, landscape architecture, marketing, and security. We are committed to delivering high-quality, innovative solutions to meet the evolving needs of our clients and communities.

    As an Equal Opportunity Employer, Stark Enterprises is dedicated to fostering a diverse and inclusive workplace. We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, or any other characteristic protected by law. Employment decisions are based on qualifications, merit, and business need.

    Join us and be part of a forward-thinking company that values both its employees and the communities it serves.

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    Leasing Manager • Bolivia, NC, US

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