Field Marketing Associate - AMERS

SiteMinder Field Marketing Executive

At SiteMinder we believe the individual contributions of our employees are what drive our success. That's why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It's in our differences that we will keep revolutionising the way for our customers. We are better together!

We're people who love technology but know that hoteliers just want things to be simple. So since 2006 we've been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We've helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we're the world's leading open hotel commerce platform, supporting 47,000 hotels in 150 countries - with over 125 million reservations processed by SiteMinder's technology every year.

About the Field Marketing Executive Role

Are you a proactive, results-oriented field marketer ready to own local execution in one of our highest priority regions? As the Field Marketing Associate for the AMERS region, you'll drive demand and brand awareness primarily across North America, while supporting Mexico and other Developing LATAM markets as needed.

Working closely with regional sales and global marketing teams, you'll scale and adapt programs to deliver new business MQLs and pipeline growth. Your fluency in Spanish, along with your regional experience across AMERS, will be key to effective local execution and stakeholder alignment.

What You'll Do

Lead the development of the country marketing plan in collaboration with the Regional Field Marketing Director and global marketing teams, focused on driving new business MQLs and pipeline growth

Execute the regional marketing plan for North America and adjacent markets, to deliver measurable demand generation results

Plan and deliver localised marketing campaigns, including email, webinars, events, and promotions tailored to regional audiences and focused on accelerating pipeline growth

Organise and promote regional events such as trade shows, conferences, and seminars to support lead generation and brand awareness

Partner closely with sales to co-create outbound campaigns, call blitzes, and follow-up motions that accelerate pipeline conversion

Localise and optimise global campaigns in collaboration with performance marketing (SEO, paid media, email) to maximise regional impact and lead quality

Work with partner and enterprise marketing to activate global playbooks regionally

Build and maintain relationships with local industry associations, industry publications, and partners to create co-marketing opportunities that generate demand and leads

Coordinate with global PR to identify and support local media opportunities that enhance brand visibility and credibility

Source and amplify local customer stories and testimonials to build trust and support sales enablement

What You Have

Solid experience in field marketing, campaign and event execution, ideally in a B2B SaaS or tech environment.

Fluent in Spanish and English

Self-starter who thrives in a fast-paced, collaborative environment

Hands-on experience with Marketo (or other marketing automation platforms), Salesforce, and reporting tools like Google Analytics or Tableau

Excellent communication and project management skills, with attention to detail

Bachelor's degree in Marketing, Communications, or related discipline preferred

Our Perks & Benefits

• Equity packages for you to be a part of the SiteMinder journey
• Hybrid flexible working from our office in Dallas
• Mental health and well-being initiatives
• Generous parental (including secondary) leave policy
• Paid birthday, study and volunteering leave every year
• Sponsored social clubs, team events, and celebrations
• Employee Resource Groups (ERG) to help you connect and get involved
• Investment in your personal growth offering training for your advancement

Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.