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Editorial Lead

Editorial Lead

HealfLos Angeles, California, .US
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Healf was founded by two brothers - Max and Lestat - with a relentless drive to reshape health and wellness.

Their journey has been fuelled by hard work, intensity, and a commitment to build something transformative.

Like all of us, they’re here to make a lasting impact.

Build the Future of Wellbeing

Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf. An ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT, MOVE, MIND, and SLEEP, and we’re just getting started.

We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast, and redefining how the world shops and lives well.

About Us

At Healf, we’re not just a company, we’re a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing.

Our culture is grounded in The Healf Standard—five principles that define how we work and win :

  • We Work Harder Than Anyone Else : Building something that improves lives takes long hours, grit, and sacrifice, but we thrive on it. We all feel energised by what we’re building.
  • Never Settle : We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can’t be done.
  • Obsession Over Talent : Talent alone isn’t enough—relentless curiosity and a drive to grow set us apart.
  • The Healf Lifestyle : We live what we preach—our personal commitment to wellbeing fuels our professional productivity.
  • Stronger Together : Everyone owns their lane, but we run as a unit.

With Healf Zone on the horizon, we’re entering the next phase of our journey : closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that’s not only extraordinary, but a first of its kind.

The Role

Healf is hiring a full-time Editorial Lead to own and deliver a bold, high-performing content engine. This person will sit at the intersection of search-optimized, best-answer-on-the-Internet content and brand-rich storytelling across email, social, and site copy. You’ll be the editorial leader responsible for scaling high-impact, high-quality content that drives traffic, conversions, and love for the premium Healf brand. This is an intense, rewarding role for someone who thrives on owning ambitious goals, and delivering real results.

Where You’ll Make an Impact

  • Own Healf’s SEO & content strategy, leading the production of ~6 best-in-class articles / month, spanning SEO tentpoles, curated product roundups, and science-backed explainers. The goal is new customer conversion.
  • Drive brand storytelling through email newsletters, social copy, product storytelling, and more, elevated Healf’s trusted and distinctive voice. The goal is driving incremental sales.
  • Manage and scale a lean, high-performance team of freelance writers, designers, experts, and SEO.
  • Coordinate across teams (growth, analytics, product, partnerships, etc.) to ensure content ladders into broader brand and performance goals.
  • Use data to optimize, building off dashboards and CRO tests to continuously improve content performance, impact, and ROI.
  • Meet deadlines, hit targets, and never let the bar drop.
  • What You'll Bring

  • 8+ years leading editorial teams and projects, ideally with deep experience in wellness, science-backed consumer products, and / or high-end fitness.
  • Deep understanding of both SEO and storytelling, with a portfolio of traffic-driving articles and content to prove it.
  • Experience managing complex content calendars, cross-functional stakeholders, and delivering on ambitious goals.
  • Proven results driving measurable impact across traffic, conversions, and email growth.
  • Comfortable working scrappily and at startup pace, willing to put in the hours and own the results.
  • Strong judgment and taste. You're discerning about what belongs on the internet and on brand.
  • Experience with (and strong network of) best-in-class editorial freelancers.
  • A love of health, wellness, and science-backed clarity.
  • UK-based is a big plus, but not required.
  • Bonus points if you’ve worked with AI tools to streamline editorial work.
  • Why Join Healf

  • Do your life’s best work : Build something that matters, with a team that moves fast and aims high
  • Surround yourself with A+ talent : You’ll work with high-performers who care deeply and raise the standard every day
  • Be a builder : This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth
  • Wellbeing is the lifestyle : From office yoga to Healf Zone insights, everything we do is rooted in our pillars : EAT MOVE MIND SLEEP
  • Premium Wellhub Membership : Unlimited entry to 1000's of gym, yoga, & fitness studio
  • Exclusive Healf Perks : 50% off all Healf products plus discounted Healf Zone blood testing.
  • Nest Pension : Secure your future with our pension contributions.
  • Flexible Time Off : Take the time you need, when you need it.
  • Wellbeing-Focused Workspace : Incredible Hammersmith office with great natural lighting
  • Team Connection : Annual company-wide retreat to recharge and bond.
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    Editorial Lead • Los Angeles, California, .US

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