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Transactional Sales Account Executive
Transactional Sales Account ExecutiveNexstar Media Group • Roanoke, VA, US
Transactional Sales Account Executive

Transactional Sales Account Executive

Nexstar Media Group • Roanoke, VA, US
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Transactional Sales Account Executive

Join our fast-paced sales team at WFXR / WWCW and help local and national brands connect with their audiences through the power of television and digital media. As a Transactional Sales Account Executive, you'll manage and grow a book of business built around national agency relationships, while identifying new opportunities across Nexstar's vast footprint. You'll use your negotiation skills, data expertise, and creativity to develop multi-platform campaigns that drive results for our clients and revenue for the station.

What You'll Do :

  • Build and maintain strong relationships with national ad agencies and regional clients.
  • Strategically grow your transactional book of business through smart pricing and exceptional account management.
  • Prepare and deliver compelling sales presentations that highlight how TV and digital advertising drive real ROI.
  • Collaborate with traffic, creative, and digital teams to develop and execute effective campaigns.
  • Manage all aspects of your accounts, including order entry, scheduling, contracts, follow-up, and collections.
  • Analyze ratings, trends, and performance using Nielsen and Comscore to inform strategy.
  • Proactively prospect for new local business and develop multi-screen sponsorship opportunities.
  • Consistently meet or exceed revenue goals through a combination of relationship management and new business development.
  • Perform other duties as assigned.

What You Bring :

  • Bachelor's degree in Marketing, Advertising, Communications, or related field (or equivalent experience).
  • At least one year of sales experience media or agency background preferred.
  • Proven success meeting and exceeding sales goals.
  • Strong understanding of the advertising landscape, including television and digital platforms.
  • Experience negotiating with national ad agencies.
  • Proficiency with Nielsen, Comscore, and Microsoft Office Suite.
  • Excellent written and verbal communication skills, with the ability to craft and present persuasive proposals.
  • A self-starter mindset with exceptional organizational skills.
  • A valid driver's license and clean driving record.
  • As part of Nexstar Media Group, the nation's largest local broadcaster, WFXR / WWCW offers the resources of a national network with the heart of a local station. You'll work alongside a supportive team that values creativity, initiative, and collaboration and you'll have the opportunity to grow your career in one of the most exciting industries around.

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    Sales Account Executive • Roanoke, VA, US