Senior Product Marketing Manager | Life Sciences

Description

Are you interested in working on products at the very cutting edge of technology? Want to join Vicon, an Academy Award®-winning company, and the world’s largest supplier of precision motion capture and tracking systems?

Vicon is the world leader in motion capture technology, developing high performance software and hardware products for the entertainment, engineering and life science industries. Vicon products are used in major feature films, games, and commercials, and are a crucial measurement tool for biomechanics, robotics, and cutting-edge science.

Vicon is a subsidiary of Oxford Metrics Plc.

Meet Our Life Science Vertical

Vicon’s pioneering motion capture technologies push the traditional definition of the term and enable the capture and analysis of all kinds of motion, whatever the modality : optical, markerless, inertial, VR, and beyond. Vicon is currently working with a large range of global clients in the life science industry, including Adidas, Australian Institute of Sport, Guy’s and St Thomas Hospital, Loughborough University, MIT, Nuffield Orthopedic Centre, Shriners Hospitals, The Defense and National Rehabilitation Centre, Victoria University and many more.

We have offices in Oxford, Denver and Los Angeles, this role is open to applicants to be employed from any of these offices.

Role Overview for the Product Marketing Manager

As our Senior Product Marketing Manager, you will be responsible for the positioning, storytelling, overall go-to-market, competitive intelligence, and growth of your vertical.

Our Product Marketing team is a high-impact, high-visibility team and this role requires a strong PMM who can lead strategic projects and measure their impact effectively.

The Senior PMM role involves close collaboration with cross-functional teams to build the foundations and own the end-to-end execution of a successful Product Marketing function for this vertical. You will create the buyer personas, craft positioning and messaging, lead content development and sales enablement, and track results to ensure a significant impact on our business.

Key Responsibilities

• Own the go-to-market (GTM) strategy and execution to drive measurable commercial growth for your vertical.
• Develop and own the positioning and messaging of our Life Sciences vertical, collaborating with Marketing, Product and Sales to bring the messaging to life.
• Collaborate with teams to create compelling sales and marketing collateral and internal / external communications to drive adoption and growth.
• Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results.
• Conduct customer and market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.
• Create marketing programs (e.g., sales documentation, product videos, website copy, blog posts, white paper, etc.) that articulate the benefits of the product and / or features.

Required Skills, Knowledge and Expertise

of the entire product marketing function.

help to build a vertical that is focused on outcomes and not inputs.

and organized work.

gait analysis / sports vision) is an advantage.

Benefits

We are open to applications to work from the US, Denver or Los Angeles office.

US Benefits

UK Benefits

Oxford Metrics is a smart sensing and software company that enables the interface between the real world and its virtual twin. Our smart sensing technology helps over 10,000 customers in more than 70 countries, including all of the world's top 10 games companies and all of the top 20 universities worldwide.

The Group trades through its market-leading division Vicon, Industrial Vision Systems, and recently acquired, The Sempre Group. Vicon is a world leader in motion measurement analysis to thousands of customers worldwide, including Red Bull, Imperial College London, Dreamscape Immersive, Industrial Light & Magic, and NASA. Industrial Vision Systems is a specialist in machine vision software and technology for high precision, automated quality control systems trusted by blue-chip, smart manufacturing companies across the globe including BD, DePuy, Jaguar Land Rover, Johnson & Johnson, Zytronic and Alkegen. Sempre is a measurement specialist solving manufacturing challenges across multiple industries. Through their expert in-house consultants and partnerships with over 25 well-known manufacturers including Jenoptik, Renishaw and Micro-Vu, Sempre offers an extensive range of products and software to customers in aerospace, automotive, medical, energy and precision engineering.

Founded in 1984 our Group is headquartered in Oxford with offices in the United Kingdom, United States and Germany. Since 2001, Oxford Metrics (LSE : OMG), has been a quoted company listed on AIM, a market operated by the London Stock Exchange.