Talent.com
Digital Campaign Manager

Digital Campaign Manager

Catena SolutionsFremont, CA, US
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

As a Campaign Manager, you will report to a Senior Manager, Campaign Management Lead and use your 3+ years of experience in digital campaign management to plan, deliver, and optimize omnichannel ad campaigns. The Campaign Manager oversees the recognition and delivery of revenue closed by the Sales team, inclusive of managed service and self-servicecampaigns across all products. The Campaign Manager will also be responsible for the strategic planning and stewardship of the media campaigns, inclusive of campaign set-up or guidance for the advertiser, pacing & optimizations, and performance reporting.

This position is both strategic and tactical in scope, requiring the Campaign Manager to understand a brands marketing goals at a high level, identify the tactical job to be done, and deliver on the overall marketing objective. As the subject matter expert on media and audience tactics, Campaign Managers will be responsible for helping achieve client-specific goals through expertise in optimization strategies and guidance on best practices. 4

Responsibilities :

  • Responsible for strategic planning and execution inclusive of both managed and self service campaigns, acting as the consultative expert.
  • Active subject matter expert on media planning, audience strategy, and platform

activation, acting as a key internal resource.

  • Attending external client and agency calls, acting as the expert on media tactics,
  • audience strategy, campaign stewardship, and ad serving platform expertise.

  • Demonstrate deep expertise of various media types, including but not limited to paid
  • search, programmatic display (Onsite, Offsite), direct digital sponsorships, CTV, social

    media (Meta, Pinterest, TikTok), digital OOH, and experiential in-store tactics (demos,

    sampling, TV wall, etc.).

  • Understand and apply the purchase funnel based on client objectives : upper funnel
  • awareness, mid-funnel consideration, lower funnel conversion.

  • Work with Sales & Account Management teams to formulate strategic, data-driven
  • media proposals that achieve client goals.

  • Participate in strategic initiatives that impact both the Campaign Management
  • organization and other cross-functional teams.

  • Communicate campaign performance metrics, insights, and optimization
  • recommendations by leading regular calls with internal & external stakeholders.

  • Identify incremental revenue streams, in partnership with Sales, based on campaign
  • performance, test & learn opportunities, and seasonal programming.

  • Partner with Media Insights on campaign measurement and insights generation.
  • Demonstrate diligence, attention to detail, and adherence to best
  • practices throughout the full campaign life cycle [pre-sale to post-sale].

  • Responsible for adhering to internal SLAs and campaign QA processes to ensure a
  • seamless campaign launch for both managed-service and self-service campaigns,

    resulting in a high-quality experience for advertisers.

  • Develop, grow, and maintain relationships with internal and external teams through
  • exceptional client service.

  • Partner with cross-functional teams to successfully traffic campaigns into varying ad
  • technology environments (Onsite, Offsite, Paid Social, Search, In-store, etc).

    Qualifications :

  • Four-year Bachelor's Degree in Advertising, Journalism, Marketing or related field
  • 3+ years of experience in bid management, campaign management / optimization, or
  • digital media operations within paid search, programmatic display, publisher display

    media, network media buys, and / or social media platforms

  • Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, New Buyer, etc.)
  • and ability to analyze media math to inform optimizations

  • Client facing experience with the ability to proactively identify risks and effectively
  • develop and communicate solutions

  • Strong curiosity to learn new ad platforms and media tactics while thinking critically on
  • their application

  • High comfortability with navigating a rapidly evolving environment and operating in
  • ambiguous situations

  • Ability to work autonomously and demonstrate a proactive bias for action
  • Excellent verbal and written communication skills
  • Ability to advise partners on media best practices and areas of opportunity
  • Strong project management skills and the capacity to work under pressure while
  • managing competing and / or changing priorities

  • Understanding of traditional and interactive media planning elements
  • Proficiency working with Microsoft programs : Excel (pivot tables, data / number analysis),
  • PowerPoint (deck creation, visual storytelling), Word, Outlook

  • Experience using systems like Salesforce, JIRA, Tableau, SQL, Power BI
  • Preferred Qualifications :

  • 3+ years' experience managing and / or consulting on digital campaigns across display,
  • video, social, search, experiential

  • Extensive experience and expertise in programmatic advertising, including knowledge of
  • DSPs, DMPs, ad exchanges

  • Proven track record of creating strategies that influence advertisers investment in media / advertising
  • Full-time employees are also eligible for benefits options such as health coverage, life insurance, disability insurance, and 401k benefits.

    At Advanced Group, our commitment to diversity and inclusion in every part of our organization is crucial to fulfilling our mission and demonstrating our REAL values. Advanced Group is committed to providing employment opportunities without regard to sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.

    Advanced Group complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please contact

    accommodationrequest@advancedgroup.com

    serp_jobs.job_alerts.create_a_job

    Campaign Manager • Fremont, CA, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Content Strategist

    Senior Content Strategist

    TEKsystemsMenlo Park, CA, United States
    serp_jobs.job_card.full_time
    We're seeking a senior content strategist to help shape how businesses communicate with people on this app by developing clear, compelling, and scalable content that drives awareness, adoption, and...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Advertising Operations Specialist

    Advertising Operations Specialist

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for an Advertising Operations Specialist to execute and optimize programmatic campaigns across Connected TV (CTV). Key Responsibilities Set up and manage programmatic ad campa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Ad Tech Manager

    Ad Tech Manager

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for an Ad Tech and Platform Manager (REMOTE).Key Responsibilities Monitor and maintain the integrity of paid media tracking across various platforms Ensure accurate signal f...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Content Marketing Strategist

    Content Marketing Strategist

    VirtualVocationsOakland, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Content Marketing Strategist who is methodical and reliable with a strong emphasis on content creation and writing. Key Responsibilities Manage and create SEO optimized ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Media Specialist

    Marketing Media Specialist

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Media Specialist II.Key Responsibilities Develop and execute digital media plans and advertising strategies for strategic manufacturers Conduct ongoing analy...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    B2B Social Media Specialist

    B2B Social Media Specialist

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Social Media Specialist - B2B to support and execute its social media strategy.Key Responsibilities Design and execute B2B LinkedIn strategies focused on lead generatio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Social Media Director

    Social Media Director

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Social Media Director (Hybrid or Remote).Key Responsibilities Lead social media campaign activations across various industries Serve as the in-house expert on social m...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    SEO Manager

    SEO Manager

    VirtualVocationsOakland, California, United States
    serp_jobs.job_card.full_time
    A company is looking for an SEO Manager to drive organic growth and visibility across its digital ecosystem.Key Responsibilities Develop and implement SEO strategies to drive qualified traffic an...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Content Strategist

    Content Strategist

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Content Strategist (Contract) to shape the language and structures of digital products.Key Responsibilities Design, write, and refine product content including interfac...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Campaign Manager

    Marketing Campaign Manager

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Campaign Manager to drive high-impact funnels and campaigns that enhance leads and conversions. Key Responsibilities Own and execute lead-generating, multi-cha...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Operations Specialist

    Marketing Operations Specialist

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Operations Specialist.Key Responsibilities Manage Hubspot and Salesforce lists, forms, integrations, workflows, and reporting Oversee marketing automation to...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior SEO Manager

    Senior SEO Manager

    VirtualVocationsSanta Clara, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior SEO Manager to lead its organic growth engine and drive measurable impact across demand generation. Key Responsibilities Own and execute the full SEO strategy acr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Influencer Marketing Manager

    Influencer Marketing Manager

    VirtualVocationsHayward, California, United States
    serp_jobs.job_card.full_time
    A company is looking for an Influencer Marketing Manager who is a creative and data-driven storyteller.Key Responsibilities Identify, engage, and manage partnerships with mobile marketing influen...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Content Strategist

    Marketing Content Strategist

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Content Strategist who will develop and manage scientific content to enhance brand awareness and engagement. Key Responsibilities Develop and execute content m...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Content Marketing Specialist

    Content Marketing Specialist

    VirtualVocationsOakland, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Content Marketing Specialist to develop engaging copy and video content for diverse audiences. Key Responsibilities Create high-quality content in various formats, inclu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Web Content Strategist

    Web Content Strategist

    VirtualVocationsSan Jose, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Content Strategist to drive the strategy and governance of digital content across web properties. Key Responsibilities Lead the development of web content strategies ali...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Senior Content Strategist

    Senior Content Strategist

    VirtualVocationsSan Jose, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Content Strategist & Copywriter.Key Responsibilities Write and edit content for various high-visibility marketing assets, including emails, video scripts, and we...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Email Marketing Strategist

    Email Marketing Strategist

    VirtualVocationsConcord, California, United States
    serp_jobs.job_card.full_time
    A company is looking for an Associate Email Marketing Strategist.Key Responsibilities Determine and pivot email strategy based on client performance and best practices Analyze email performance ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Social Media Marketing Manager

    Social Media Marketing Manager

    Medallia, Inc.Pleasanton, CA, United States
    serp_jobs.job_card.full_time
    Medallia is the pioneer and market leader in Experience Management.Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Paid Media Strategist

    Paid Media Strategist

    VirtualVocationsFremont, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Paid Media Strategist (Remote).Key Responsibilities Plan, execute, and optimize paid media campaigns across various digital platforms Oversee day-to-day media buying o...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30