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Marketplace Director
Marketplace DirectorSAYN • Miami, FL, United States
Marketplace Director

Marketplace Director

SAYN • Miami, FL, United States
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SAYN is hiring a Marketplace Director to join our growing team! This is a full-time position based in-office in Miami, FL. The ideal candidate has strong experience in e-commerce management, specifically related to marketplaces such as Amazon and Tiktok Shop, and possesses strong leadership skills. Position responsibilities are outlined below :

Responsibilities and Tasks

As Marketplace Director, your role involves overseeing the operations, strategy, and performance of a brand’s presence on all marketplaces, primarily Amazon and Tiktok Shop. Here’s a comprehensive list of responsibilities and tasks :

Strategic Planning and Execution

Develop and Implement Strategies

  • Create and execute comprehensive strategies for marketplace growth, including product listing, pricing, and promotion strategies.
  • Align marketplace strategies with overall business objectives.

Market Analysis

  • Conduct market research to identify trends, opportunities, and competitive landscape.
  • Utilize data to inform decision-making and strategy adjustments. (including promotions, advertising, deals, etc)

    • Goal Setting

  • Set sales and performance targets and projections for the marketplaces.
  • Monitor and analyze performance metrics to ensure goals are met.

    • Operations Management

    Inventory Management

  • Oversee inventory levels to ensure product availability while minimizing excess stock (this will include forecasting and demand planning)
  • Coordinate with purchasing and logistics teams to manage stock flow.

    • Fulfillment Optimization

  • Optimize fulfillment processes, including managing FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) models. This includes Marketplace shipping templates to reduce costs and optimize OTD.
  • Ensure compliance with Amazon’s fulfillment guidelines and standards.

    • Product Listings

  • Ensure accurate and optimized product listings, including titles, descriptions, images, and keywords.
  • Manage the gating and transparency implementation and upkeep of products.
  • Monitor and enhance product detail pages to improve visibility and conversion rates.

    • Performance Monitoring and Reporting

    Data Analysis

  • Analyze sales data, customer feedback, and other performance indicators.
  • Generate regular reports to track performance against goals and identify areas for improvement.
  • Provide relevant reports as agreed upon to vendors / brands

    • KPIs and Metrics

  • Define and track key performance indicators (KPIs) such as sales growth, return on ad spend (ROAS), and customer acquisition cost (CAC).

    • Reporting

  • Provide detailed reports and insights to senior management regarding marketplace performance and strategic recommendations.

    • Team Management

    Leadership

  • Lead and manage a team of brand managers, ensuring they are motivated and aligned with business goals.
  • Foster a collaborative and results-driven team culture.

    • Training and Development

  • Develop training programs to enhance team skills in marketplace management.
  • Stay updated on marketplace policies and ensure the team is compliant with the latest changes.
  • Ensure the team is accountable to tasks and responsibilities assigned.

    • Customer Relationship Management

    Customer Service

  • Oversee customer service processes to ensure high levels of customer satisfaction and address any issues promptly. (CSX and VOC)
  • Implement strategies to improve customer experience and reduce negative feedback.

    • Account Health

  • Monitor and resolve account health issues quickly and effectively.
  • Report to Senior Leadership any issues that can put the brand or channel in jeopardy and articulate a plan of action with regular updates until resolved.

    • Brand Management

  • Ensure brand consistency and integrity across all product listings and communications on the marketplace.
  • Manage customer reviews and ratings to maintain a positive brand image.
  • Supply the brand with daily, weekly, and monthly reporting as requested and agreed upon. These actions must be met to the expectations of the Brand.
  • Brand Onboarding is comprehensive and completed with all levels of details provided before and during the initial implementation.
  • Contracts / Agreements / Documents are in place.
  • Product details (SKU’s, descriptions, regulatory attributes, etc) are identified and listings submitted prior or upon arrival at the warehouse.
  • Regular quarterly assessments completed to ensure the products are profitable and that the Brand continues to align with our business.

    • Compliance and Risk Management

    Policy Adherence

  • Ensure compliance with Amazon’s policies and guidelines, including product safety and legal requirements.
  • Stay informed about changes in Amazon’s policies and update internal practices accordingly.

    • Risk Management

  • Identify potential risks in marketplace operations and develop mitigation strategies.
  • Handle any disputes or issues with Amazon support to resolve problems efficiently.

    • Innovation and Continuous Improvement

    Technology Utilization

  • Leverage advanced tools and software to enhance marketplace operations, such as inventory management systems and analytics platforms.
  • Stay abreast of technological advancements and implement relevant innovations.

    • Process Improvement

  • Continuously assess and improve processes to enhance efficiency, reduce costs, and improve performance.
  • Implement best practices and learnings from industry trends and benchmarks.

    • #J-18808-Ljbffr

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    Director Marketplace • Miami, FL, United States

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