Senior Analyst, Marketing Analytics

Overview

At Beyond Finance, we've made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care, a culture focused on compliance and ethics, supportive user-centric technology, and customized financial solutions, we've helped over 700,000 clients on their path to a brighter future.

While we're proud of what we've already accomplished, we're searching for new collaborators to help us get to the next level! If you're looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you.

Job Description

Conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. Collaborate cross-functionally with marketing, operations, product, and sales departments to deliver actionable insights that help meet company goals. Utilize SQL, Excel, Snowflake, Salesforce, and related dataset manipulation, and data visualization including Looker to conduct insightful analyses on major sales and marketing initiatives, operational trends, challenges, and opportunities. Use platforms such as Heap, FullStory, and Demandbase to drive improvements in conversion rates and lead quality. Utilize predictive analytics to conduct pricing analysis to maximize profits and deliver competitive CPL and CPA bids and analyze sales funnel metrics including EBIT and M / E to secure high-quality data. Present findings to stakeholders and recommend actionable solutions for non-analytical partners including senior leadership. Re-define and challenge company marketing and acquisition KPIs that are critical to achieving company and business unit goals. Analyze technology trends to identify markets for future product development or to improve marketing of existing products. Build and maintain automated reporting and dashboards to track key metrics. Work closely with the product and operations teams in defining tests and experimental design. Work is performed in company’s office in Chicago with some remote work permitted per company policy. Standard company benefits offered.

Education Requirement : Master’s degree in Business or marketing analytics, data science, or closely related

Experience Requirement : 1 year of experience in Marketing or data analyst, product marketing, or closely related

Special Skills : Must have work experience with each of the following : (1) Utilizing Looker and SQL Runner to develop dashboards and reports, conducting diagnostic and time series analysis to identify key trends and KPIs, and presenting strategic recommendations to senior leadership; (2) Executing ETL processes from diverse databases including Snowflake, Salesforce through SQL and Advanced Excel and collaborating with BI and data operations teams to validate costs and data across databases including CAKE, Snowflake, and Looker; (3) Utilizing predictive analytics to conduct Pricing Analysis to maximize profits and deliver competitive CPL and CPA bids and analyze sales funnel metrics including EBIT and M / E to secure high-quality data; (4) Using platforms such as Heap, FullStory, and Demandbase to drive improvements in conversion rates and lead quality by tracking and analyzing user interactions, QA A / B tests, monitoring test performance, and conducting analysis of web flow, including session-to-lead ratios, contact rates, and other key metrics.

Apply : Send resume to with “Senior Analyst, Marketing Analytics” in subject line.

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The base annual salary range is listed below. This role is eligible for additional incentives, including an annual bonus.

Base Salary Range

$97,000 - $144,000 USD

Why Join Us?

While you make a difference for others, we’ll work to make a difference for you, providing an uplifting, collaborative work environment and benefits that reflect your value to us. For eligible full-time employees, we offer :

• Considerable employer contributions for health, dental, and vision programs
• Generous PTO, paid holidays, and paid parental leave
• 401(k) matching program

And finally, our team spirit and culture! We cultivate an environment of community, connection, and belonging across our entire organization.

Beyond Finance does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job positions. No fee will be paid to their parties who submit unsolicited candidates directly to Beyond Finance employees or the Beyond Finance HR team. No placement fee will be paid to any third party unless such a request has been made by the Beyond HR team.

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Will you now or in the future require immigration sponsorship for employment with Beyond Finance?

Do you have a Master’s degree in Business or marketing analytics, data science, or closely related degree?

Do you have at minimum of 1 year of experience in Marketing or as a Data analyst, Product marketing, or closely related job?

Do you have experience with utilizing Looker?

Do you have experience using Demandbase?

Do you have experience using FullStory?

Do you have experience using Heap?

Do you have experience analyzing sales funnel metrics including EBIT and M / E?

Do you have experience utilizing predictive analytics to support delivering competitive CPL and CPA bids?

Do you have experience using CAKE?

Do you have experience executing ETL processes from Snowflake?

Do you have experience with utilizing SQL Runner?

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