Site Merchandising Specialist

Site Merchandising Specialist

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

The Site Merchandising Specialist will be a key member of the eCommerce team in helping to define and deploy best-in-class customer experiences on our owned digital platform, YETI.com. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, you will support the execution of a strategy that unites product, content and commerce in a way that engages consumers and drives high converting shopping experiences. This role will specifically focus on the Food & Beverage categories, focusing on growth and product discoverability amongst an expanding product portfolio.

Responsibilities :

• Work alongside other Merchandising Specialists and Merchandising Manager to execute a category merchandising strategy on site including but not limited to promotions, product launches, campaigns, etc.
• Manage tactical product lifecycle for the site, including SKU and content setup within SFCC.
• Brief PDP assets to creative team as defined by ecommerce style guide to educate customers and drive conversion.
• Adjust product positioning on site and take a lead in campaign SKU curation in accordance with DTC objectives and inventory positions.
• Execute strategies that align with category P&L and growth targets, working with internal finance teams on year-on-year comparatives and forecasting.
• Work closely with Demand Planning and Allocation to ensure adequate inventory positions.
• Work closely with analytics team members to submit reporting requests that will help you become a category / product expert.
• Tightly monitor and SKU-specific site and sales metrics, taking a deep and consistent view of product performance down at the campaign level, traffic by source, conversion etc.
• Use reporting insights to identify trends and suggest recommendations to cross-functional partners like Category Management, Marketing, Demand Planning, etc.
• Understand category trends via SEO and seasonality for product promotion.
• Partner with Digital leadership and IT to improve frontend and backend ecommerce functionality as it relates to site merchandising & overall PDP experience.

Qualifications :