BILINGUAL MARKETING MANAGER - WKTB

Bilingual Marketing Manager - WKTB

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and / or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Our mission is to inform and empower our viewers by delivering relevant local Spanish-language news and information that resonates with the U.S. Hispanic community across all multimedia platforms.

Job Summary / Description : We are seeking a well-qualified, passionate, and goal-driven bilingual Marketing Manager for Telemundo Atlanta. This media professional will be working from our Brookhaven offices. They will work alongside our creative service director and sales / news teams to create station / news promos, promote local / network programming with the goal of increasing viewership and engagement across all platforms. Production of Spanish language client spots and promos, as well as executing grassroots events, and producing sales / sizzle videos for sales teams for broadcast, digital, and events.

Duties / Responsibilities include, but are not limited to :

• Role involves Telemundo Atlanta marketing, promotions, spot production, and events.
• Managing local station and network programming marketing commitments; inputting promos into logs.
• Providing recaps for marketing campaigns and achieving marketing KPIs.
• Managing production workflows for clients and teams.
• Produce promos, sizzle reels, client spots, PSAs, and sponsored short and long format segments from A to Z.
• Candidate must have experience working with Spanish language spots, creative, marketing, events, and partnerships.
• Ideal candidate will have strong knowledge of digital marketing and assets needed for successful campaigns.
• Candidate will work with stations and clients to bring concepts to reality to increase on-air / digital media awareness of new businesses, products, and initiatives through well-thought-out spots and editorial content.
• Candidate should be able to identify clients' advertising needs and develop customized solutions to meet those needs.
• Create sales and marketing sponsorship / promotion ideas.
• Communicate effectively with local sales teams and management.
• Work with internal departments to manage account stewardship through the process.
• Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
• Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product / process improvement.
• Must be highly organized.

Qualifications / Requirements :

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.