Marketing Manager, Performance Marketing Job at Bell Partners Inc in Raleigh

Overview

Marketing Manager, Performance Marketing at Bell Partners Inc. The role focuses on establishing Bell’s lead gen strategy and oversight of marketing analytics to create a strong funnel of qualified traffic with high conversions at an efficient cost, ensuring optimal ROAS. This hybrid role may office at Bell Partners Regional Office locations : Charlotte, NC; Raleigh, NC; Dallas, TX; Alexandria, VA; Atlanta, GA; Denver, CO.

Responsibilities

Collaborate with Marketing Account Managers and serve as the primary lead to develop strategic and execute short- and long-term multi-channel campaigns that drive leads, are frequently optimized, and support operational business objectives.

Responsible for end-to-end execution of lead generation, cross-sell, and retargeting campaigns.

Develop and deploy multi-channel marketing campaigns inside budget constraints.

Make recommendations and continuously refine the marketing mix to drive the best results.

Utilize data-driven methodology and tracking of performance by channel and work with cross functional teams to drive implementation of effective campaigns.

Own and manage the Internet Listing Service (ILS) partnerships to ensure optimized performance and that objectives are met within budgets.

Own and manage the PPC, SEO & GEO strategy for the full portfolio, trends, benchmarks and best practices, including sourcing and managing optimal vendor partnerships.

Own and manage other ad services vendor partnerships including but not limited to paid social, geofencing, email marketing and content marketing.

Stay current on emerging lead gen strategies and tactics inside and outside the multifamily industry; adopt best practices and innovate with a test-and-learn mindset to drive success.

Develop, set and socialize best practices, benchmarks and KPIs across regions, ownership and portfolio.

Support requests and partner with internal teams including Marketing Account Managers, Client Services, BI Development, Enterprise Services, Innovation and Customer Experience.

Curate performance reports and analyze property data for account managers, operations teams and ownership groups to support strategic recommendations to maintain portfolio health and success.

Own and lead data accuracy and development of the Marketing Performance BI dashboard as well as oversight of Google Analytics.

Understand the prospect journey and partner with UX, CX and Digital Integrations teams to ensure an optimal experience that also generates conversions.

Continually look for optimization opportunities and audit campaigns for effectiveness.

Own the tracking strategy to ensure data accurately reflects performance of each ad source, including monthly tracking audits and exploration of multi-attribution solutions.

Knowledge, Skills and Abilities

Demonstrated ability managing national vendor contracts and partnerships including experience managing ad agency partners.

Proven development of nationwide and regional lead gen strategies.

Background in data-driven roles with a data-driven mindset.

Deep knowledge of digital marketing channels, including SEM, SEO, paid social, email marketing, content marketing and geofencing. GEO a plus.

Proven experience developing and executing e-commerce strategies that enhance customer acquisition and conversion rates.

Experience with setup and management of automated email drip campaigns, including optimizing campaign performance.

Advanced proficiency in data analytics, with the ability to derive actionable insights and optimize marketing strategies.

Understanding of tracking and data integrity with experience establishing optimal tracking strategies.

Advanced knowledge of Google Analytics preferred.

Ability to partner effectively within a team and cross-functionally with key stakeholders.

Positive attitude, collaborative approach, and strong prioritization skills.

Excellent organizational, problem solving, and communication skills, with ability to influence and present to senior leadership.

Education and Background

Bachelor’s degree in Marketing or a related field

Minimum of 5 years experience in digital marketing in a role responsible for campaign management, lead and demand gen marketing

Experience in multifamily real estate is highly preferred

Annual Salary : $90,000.00 - $100,000.00

Incentive compensation opportunities are available and are performance based.

About Bell Partners

Our purpose at Bell Partners is to create communities our residents are proud to call home. We own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.

Join Bell to be a difference maker. Apply today!

Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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