Senior SEO Specialist Job at Motive in Fort Worth

About Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves more than 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit gomotive.com to learn more.

About the Role

As Senior SEO Specialist, you will serve as the operational backbone of Motive’s fast-scaling organic program, with accountability for executing and optimizing our core SEO and emerging AIO / AEO initiatives. Reporting to the Senior Manager, Organic Growth (SEO / AIO), you will own the tactical day-to-day and strategic execution of search-driven programs – including SEO content operations, technical improvements, channel strategy (Web / YouTube), localization, link building, online reputation, analytics, and foundational support for AI-powered search visibility. This role is pivotal for advancing Motive’s organic channel KPIs and supporting brand OKRs (leadership in driver safety, AI, and trusted industry reputation).

What You'll Do

• Manage and optimize the SEO content pipeline, including keyword research, editorial calendar, content review, and coordinating writers and editors to align with business priorities.
• Oversee technical SEO, site health, and collaborate with engineering to address issues such as site speed, crawlability, structured data, and Core Web Vitals.
• Develop and execute link building strategies, internal linking plans, and support off-page SEO to strengthen domain authority and online reputation.
• Lead page development and optimization for new and existing properties, and drive localization for international markets.
• Own regular SEO reporting and analytics using tools like GSC, GA4, and support experimentation for AI-powered search and generative answer optimization.
• Collaborate cross-functionally with content, creative, and analytics teams to maximize channel performance across web and video platforms

What We're Looking For

Pay Transparency

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.

The base compensation range for this role is : $76,000 — $116,000 USD

Creating a diverse and inclusive workplace is one of Motive\'s core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive\'s policy to require that employees be authorized to receive access to Motive products and technology.

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