Senior Media Manager Job at Dyson GmbH in Germany

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About the role

As our Senior Media Manager you will :

Develop and implement media strategies and plans in collaboration with internal marketing teams and media partners.

Manage the annual and quarterly planning cycle, ensuring timely delivery of all milestones.

Serve as the operational lead and main point of contact for day-to-day agency management.

Coordinate and review cross-channel media and audience plans for product launches and marketing campaigns.

Optimize media investment and channel mix using planning and analysis tools.

Identify new areas for testing and work with Digital Marketing and Business Intelligence teams to follow frameworks and attribution models.

Provide regular strategic reviews and updates on media innovations, technology developments, and measurement trends.

Support category and digital marketing teams in optimizing integrated plans, enhancing value and efficiency.

Drive audience planning, connecting audience insights to agency planning tools and integrating owner data.

Establish strong relationships with Commercial teams and the CoE to identify common opportunities and challenges.

About you

To succeed in the role, we expect you to have :

At least 5 / 6 years of media planning experience in an agency and / or in-house client role. FMCG, Retail, Fashion, Home Appliances or Electronics will be preferred.

People leadership experience as you will be responsible for 4 headcounts within Social Media, Traditional Media & Media Planning.

Proficiency in planning and buying across key media channels (TV, Print, OOH, Programmatic Display & Video, Social & Search).

Ability to interrogate and ensure local market plans meet brand and demand objectives.

Experience in media analysis and interpretation of planning tools and results, including data-driven attribution and media-mix modelling.

Strong expertise in media and audience planning, creative development, and ad operations processes.

Ability to recommend strategic opportunities and innovations, staying ahead of trends.

Highly organized, process-driven, with great attention to detail.

Strong commercial acumen and analytical skills.

Excellent project management skills and ability to build relationships across functions and with multiple stakeholders.

Strong communication and presentation skills.

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Discount on Dyson products

Subsidies for sports activities

Bike leasing

Allowance for local public transport or parking space at the office

30 days annual holiday (considering a 5 days working week)

Weekly meal voucher

EAP (Employee Assistance Programme)

Working policy

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement. Our working policy is based on 5 days / week in our office in Cologne.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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