Director of Sales – Senior Living

Director of Admissions – Senior Living

Overview

Are you a relationship-builder with a heart for helping others? We’re looking for a passionate and results-driven Director of Sales to lead our admissions and occupancy efforts in a vibrant assisted living and memory care community.

In this key leadership role, you’ll partner with our Director of Community Relations & Marketing to create meaningful connections with seniors and their families — guiding them from their first inquiry to move-in day. Every conversation you have and every tour you lead helps families find comfort, trust, and a true sense of home.

The ideal candidate is an empathetic communicator with exceptional organizational skills, thrives in a fast-paced environment, and takes pride in creating a seamless, welcoming experience for every resident and family.

This position offers competitive compensation, incentive opportunities, and the chance to make a lasting difference in the lives of older adults.

Key Responsibilities

• Achieve and maintain maximum occupancy by implementing effective marketing, sales, admissions, and outreach strategies.
• Oversee all inquiry processes, including phone and website leads, ensuring timely follow-up.
• Conduct engaging tours and, when necessary, home visits for prospective residents and their families.
• Manage the resident application and admissions process in compliance with company policies and regulatory standards.
• Coordinate communication with department managers and families regarding admissions, move-ins, care level changes, transfers, and move-outs, ensuring accurate documentation.
• Ensure the community is always tour-ready, including model and vacant apartments, and support staff in providing exceptional customer service.
• Develop and oversee a comprehensive resident and family orientation program to ensure smooth transitions.
• Maintain accurate records for leads, referrals, and marketing activities within the database; prepare regular occupancy and marketing reports for the Home Office.
• Participate in the Manager-on-Duty rotation with other department leaders.
• Attend required in-service training and continuing education programs.
• Perform other related duties as assigned.

Qualifications

Bachelor’s degree in a related field preferred.

Minimum of three years’ experience in sales or admissions with a proven record of achieving results

Senior living experience is required.

Strong communication, organizational, and leadership skills.

Ability to build positive relationships with residents, families, staff, and external partners.

Working knowledge of medical terminology, Medicare, Medicaid, and private or long-term care insurance preferred.

Job Type : Full-time

Benefits :

401(k)

Dental insurance

Employee assistance program

Flexible spending account

Health insurance

Health savings account

Life insurance

Paid time off

Tuition reimbursement

Vision insurance

Schedule :

8 hour shift

Monday to Friday

Weekends as needed

Ability to Commute :

Reston, VA 20190 (Required)

Ability to Relocate :

Reston, VA 20190 : Relocate before starting work (Required)

Work Location : In person