Marketing Director

Job Description

Job Description

First Bank is currently seeking a Marketing Director to join the team! As a Marketing Director you will develop and execute marketing initiatives that will support the bank's growth, customer engagement, and brand visibility. This role plays a key part in driving integrated campaigns, managing digital and traditional channels, and ensuring alignment with regulatory standards and business objectives.

Duties include :

Marketing Strategy and Execution :

• Develop and execute comprehensive marketing strategies aligned with the bank's goals and values
• Lead brand positioning, messaging, and identity across all platforms
• Manage digital channels including website, social media, and email
• Coordinate traditional media efforts including print, radio, and community outreach
• Manage relationships with external agencies, designers, and media partners
• Oversee the planning, execution, and performance of integrated marketing campaigns
• Collaborate with product, retail, and digital banking teams to promote services and drive adoption

Community Engagement & Events :

Market Research & Analytics :

Compliance & Brand Integrity :

Other :

Qualified candidates would have a bachelor's degree in marketing, communications, or related field or equivalent experience and 5+ years of marketing experience, preferably in banking or financial services. Strong understanding of digital marketing, branding, and customer acquisition, exceptional communication, leadership, and project management skill, and ability to thrive in a fast-paced, highly regulated environment are all important to the role. In addition, proficiency with Microsoft Suite is essential and familiarity with banking regulations is preferred.

First Bank is committed to our employees and customers. We believe our employees are our greatest resource and are fortunate to have quality employees who dedicate their time and effort to making First Bank a leader in our banking communities. To our team members we offer the following benefits : Health Insurance, dental Insurance, vision insurance, pre-tax flexible spending accounts, group term life insurance, dependent life insurance, short and long-term disability, 401k / ESOP with employer match, paid holidays, paid vacation time, paid sick time, and a wellness program.

Join the our team today!

EOE, including disability / vets