Director of Brand Partnerships for ALP Nicotine Pouches

Company Overview ALP SUPPLY CO is a fast-growing, profitable consumer packaged goods (CPG) company in the nicotine pouch sector.

Lean, efficient, and built on a foundation of innovation, we are now expanding through our first wave of strategic hiring since launch.

This is a rare opportunity to join a high-growth organization at a pivotal stage, with strong potential for upward mobility and long-term career advancement.

Position Overview We are seeking a results-driven and relationship-oriented Brand Partnerships Director to oversee all partnership opportunities for ALP.

This role will vet and respond to inbound partnership inquiries, develop and execute proactive outreach strategies, and manage ALP’s ambassador, affiliate, and loyalty programs.

The ideal candidate has a strong understanding of brand alignment, the ability to evaluate ROI and strategic fit, and a proven track record in forming successful partnerships that boost brand growth and awareness.

Reports To :

Sr.

Director of Marketing / VP of Marketing.

Key Responsibilities 1.

Inbound Partnership Vetting & Management

Serve as the primary point of contact for all inbound partnership, sponsorship, and collaboration requests.

Evaluate each opportunity for brand fit, audience alignment, potential ROI, capital requirements, human resource allocation, timing, and initial deal structure.

Prepare recommendations for leadership approval, including cost-benefit analysis and expected deliverables.

Manage ongoing communication with potential partners, from initial inquiry through contract execution and partnership launch. 2.

Strategic Partnership Development & Outreach

Build a pipeline of targeted partnership opportunities across relevant industries, brands, and influencers that align with ALP’s mission and target audience.

Develop and execute an outreach strategy to secure high-value collaborations.

Negotiate partnership terms, ensuring mutually beneficial outcomes.

Maintain a database of partnership prospects, including contact information, meeting notes, and opportunity status.

Manage all partnerships from beginning to end, ensuring successful collaborations and reporting on  partnership KPIs, results, and consumer insights. 3.

Program Oversight – Ambassadors, Affiliates, and Loyalty

Manage the day-to-day operations of ALP’s brand ambassador, affiliate, and loyalty programs.

Recruit, onboard, and nurture relationships with ambassadors and affiliates to ensure active engagement and program growth.

Develop incentive structures, content toolkits, and campaign calendars to maximize program participation.

Monitor program performance, track KPIs, and provide reports with actionable recommendations for growth.

Ensure all participants remain compliant with brand guidelines and legal requirements.

Oversee deliverables from partners and program participants, ensuring timely execution and brand compliance. 4.

Cross-Functional Collaboration

Work closely with the marketing team to maximize the visibility and impact of partnerships and programs.

Coordinate with product and sales teams to align partnership activations with product launches, retail promotions, and campaign calendars. 5.

Industry Awareness & Networking

Stay up to date on competitor partnerships, cultural trends, and relevant industry events.

Represent ALP at key events, trade shows, and networking opportunities to foster new relationships.   Qualifications

5+ years of experience in partnerships, sponsorships, influencer programs, or brand collaborations (experience in CPG, entertainment, or lifestyle brands preferred).

Proven track record in securing and managing partnerships that deliver measurable results.

Experience managing ambassador, affiliate, or loyalty programs.

Strong negotiation and relationship-building skills.

Excellent organizational skills and ability to manage multiple projects at once.

Strong written and verbal communication skills.

Ability to work in a fast-paced environment with evolving priorities.   This is a remote position.

Only US based candidates will be considered.

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