VP Director Global Paid Media & Analytics

VP Director Global Paid Media & Analytics page is loaded## VP Director Global Paid Media & Analyticslocations : Los Angeles, Californiatime type : Full timeposted on : Posted Todayjob requisition id : R

• Job Description
• Lionsgate (NYSE : LGF.A, LGF.B)
• is a vertically integrated next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, premium pay television networks, home entertainment, global distribution and sales, interactive ventures and games and location-based entertainment. The Company’s film and television portfolio includes the global box office phenomenon
• La La Land
• , which won six Academy Awards, blockbuster film franchises including
• The Hunger Games
• franchise,
• Now You See Me
• and
• John Wick
• film series as well as the ground-breaking
• Orange is the New Black,
• the fan favorite
• Nashville,
• the breakout success
• Greenleaf
• and hit STARZ series including
• Outlander
• Black Sails
• and
• Power.
• Summary of Position :
• Lionsgate has an immediate opening for a Vice President of Global Paid Media & Analytics MPG Marketing department. This position will report to the Senior Vice President and work to create innovative paid media campaigns across all lifecycles of a diverse slate of films.Responsibilities :
• Liase with media agencies in the development and execution of strategic integrated lifecycle media campaigns - theatrical trhough home entertainment – across all paid media including Digital, Social, Television, Outdoor, Radio, Search, etc.
• Manage plan feedback and approvals working closely to review and communicate detailed direction in conjunction with their direct reports and to the media agencies.
• Oversee media campaign optimizations based on media performance and team / agency recommendations
• Track and manage budgets across all titles
• Create and distribute necessary filmmaker materials for media – one sheets, filmmaker decks, filmmaker email updtes, etc.
• Review end of campaign recaps and provide insights for future campaigns
• Track annual commitments across co-op partners & other annual media commitments including gathering spends across divisions within the company and as it pertains to all 3rd party titles
• Communicate media strategy and plan feedbackwith UK for all titles distibuted across markerts
• Work collaboratively with internal marketing disciplines to align media campaign strategies and efforts with larger marketing campaign objectives
• Experience & Skills :
• BA / BS Required
• Minimum of 7+ years of experience working at a media agency and / or relevant industry experience (preferably entertainment industry experience)
• Strong written and verbal communication skills
• Leadership experience / experience leading a team
• Ability to thrive in a fast paced work environment
• Experience with complex inter-department navigation & collaboration
• Strong mathematical / media math and analytical abilities
• Strong proficiency in MS Office required
• Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws, without regard to race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, covered veteran status, gender, sex, age, sexual orientation, genetic characteristic, or membership in any other class protected by applicable law. The employer will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
• #LI-TH1#LI-Hybrid
• Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
• Salary Range
• $170,000.00 - $200,000.00
• A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure / certifications, and qualifications for the role.
• As an organization, we take an aptitude and competency-based hiring approach.
• We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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