Manager, Direct Response Marketing

Manager, Direct Response Marketing

WCS saves wildlife and wild places worldwide. We are the only organization that combines on-the-ground field conservation programs in more than 55 countries with the worlds largest network of urban wildlife parks including the world-renowned Bronx Zoo. WCS has a long track record of achieving innovative, impactful results at scale. Our scientists, veterinarians, and conservation experts have helped recover bison, tigers, gorillas, whales, coral reefs, and more. In the past century, we have helped governments create more than 360 protected areas around the world on land and sea, and we currently work with national governments and local communities to manage and monitor several hundred protected areas. WCSs New York City wildlife parks, led by our flagship Bronx Zoo, have educated and inspired over 425 million visitors since 1899. Each year, WCS attracts about 3.5 million visitors to the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo, and Queens Zooinspiring people to advocate for wildlife while setting the world standard in animal care and well-being.

Position : Manager, Direct Response Marketing

Reports to : Director, Annual Fund

Position Managed : N / A

Location : Bronx, NY / Hybrid

Department : Global Resources

Scope : Site

Position Type : Full Time

Job Summary : You are an energetic and ambitious fundraising or marketing professional who is passionate about the mission of WCS and eager to share our story and contribute to the growth of our donor base. Playing a critical role in the growth of the Annual Fund program, you will help to effectively acquire, retain, and upgrade donors giving up to $1500. Youll be part of the Annual Fund team reporting to the Director, Annual Fund and working closely with our Midlevel Giving Manager. Managing the cross-channel communication plan for mass fundraising and engagement, you have the unique ability to make our conservation work come to life in channels such as direct mail and email and help explore additional channels for growth. Youll also support the Director in the management of our vendors and work cross-functionally with a multitude of teams and departments to maximize WCS supporter engagement and drive revenue for the organization. If you are a creative and ambitious self-starter who thrives in large, fast-paced organizations, wed love to meet you.

Major Responsibilities

• Drive growth and engagement for the Annual Fund through planning, developing, testing, and analyzing campaigns across channels.
• Drive Annual Fund omni-channel campaign initiatives, ensuring a cohesive donor strategy that tells our story with a donor-centric, not channel-specific, approach.
• Develop compelling mass market fundraising and engagement content across channels, including direct mail and email, with option to expand to additional channels, to support donor acquisition, retention, and reactivation efforts, working closely across teams and departments to source and repurpose content.
• With the support of the Director, manage the relationship with our direct mail and digital agencies to drive donor growth, ensuring strategies are mission-aligned, cost-effective, and optimized for long-term retention.
• With the Director and other internal stakeholders, develop short and long-term goals for donor acquisition, engagement, and retention, determining key performance indicators that you report on regularly.
• Work closely with agencies on fundraising campaigns : developing content, audience segmentation strategy and calendar, and reviewing final assets before deployment.
• Collaborate with Midlevel Giving Manager to develop upgrade strategies for Annual Fund donors into Midlevel Giving program ($1500+), determining prospecting criteria and testing compelling content that moves donors.
• Other projects as needed.

Job Qualifications :

Physical Demands

Salary Range : 80,000.00 to 100,000.00