Manager, Consumer Insights & Sensory (Plano)

What Youll Be Serving Up :

The consumer is central to KFC's culture, a culture that puts consumer insights at the center of our brand strategy, communication, and promotional efforts. The Insights & Sensory Manager is a strategic and analytical leader. They are responsible for managing research design and execution of quantitative, qualitative research and sensory studies to evaluate and optimize brand strategy, television advertising, and new product innovation. By helping to ground every decision in consumer data, this role will be an indispensable member for KFC marketing & cross-functional teams.

Heres How Youll Spice Things Up :

Calendar Insights & Product Development Support : (45%)

New product development consultant for Marketing and Food Innovation teams :

• Drive ongoing innovation process for the KFC brand by developing and independently managing custom quantitative and / or qualitative research to identify new product innovation opportunities and set conceptual priorities for food development team.
• Partner with food innovation team providing consumer guidance for quarterly creative kitchens with food vendors and KFC leadership team.
• Be the subject matter expert on sensory testing. Design new product & core product improvement learning plans comprehensive of consumer preference and difference testing. Partnering with food innovation and calendar teams to ensure testing is executed.

Promotional insights leader for KFCC :

Advertising Insights : (10%)

Advertising insights leader for KFCC :

Market Intelligence Reporting & Insights : (35%)

QSR Category insights leader for KFCC :

Miscellaneous Research Projects : (10%)

Must be willing and able to travel, approximately 20%

What You Bring to the Table :

Education :

Experience :

Skills :

Mindset :

Whats In It for You :

KFC Corporation, based in Plano, Texas, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the worlds largest restaurant company.

Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The companys restaurant brands KFC, Pizza Hut and Taco Bell are global leaders of the chicken, pizza and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.