Digital Marketing Manager

Digital Marketing Manager

The Insurance Digital Marketing Manager will drive the strategy and optimization of paid media across all active paid marketing channels - SEM, Programmatic (Video / Audio / Display), Paid Social Media (META / Tik Tok / etc.), Direct Mail, etc. to attract, engage and acquire customers.

The ideal candidate will :

• Understand full funnel marketing and how different marketing channels & tactics work together to drive a prospect through to conversion.
• Have a thorough understanding of how to optimize different paid marketing channels.
• Be an effective communicator that can simplify marketing KPIs / jargon and tie to business objectives.
• Have a creative eye and experience developing and executing campaigns.
• Be curious / go getter, continually looking for new opportunities to improve our marketing efforts.
• Have experience effectively managing a team of direct reports

What You'll Do :

What You'll Need :

The starting pay range for this position is :

$156,500.00 - $208,100.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

Remarkable benefits :

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

"Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value."

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).