ESPN is hiring : Paid Media Associate Manager (Performance Marketing) in New York

Paid Media Associate Manager (Performance Marketing) at ESPN summary :

The Paid Media Associate Manager at ESPN is responsible for planning, executing, and optimizing digital marketing campaigns to drive subscriber growth for ESPN+. This role involves collaborating with cross-functional teams, analyzing campaign data, and developing innovative media strategies that align with current trends. A strong analytical and flexible mindset is essential to enhance performance metrics and maximize engagement with ESPN's audience.

The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.

Responsibilities :

• Develop data-driven tactics for paid media campaigns across digital platforms, including social, display, programmatic, and CTV.
• Optimize creative assets based on audience insights, A / B testing, and performance data to maximize conversion and efficiency.
• Analyze campaign data and partner with Marketing Analytics teams to improve the effectiveness of acquisition and retention media.
• Partner with agencies and internal marketing teams on creative assets that drive ESPN+ subscriber acquisition and engagement.
• Stay ahead of trends and platform best practices, bringing innovative approaches to ESPN’s DTC marketing campaigns.
• Present results and performance insights to cross-functional stakeholders to inform future strategies.

Qualifications :

Preferred Qualifications :

Required Education :

#ESPNMedia

The hiring range for this position in New York, NY is $74,300.00 to $99,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.

Keywords :

Digital Marketing, Performance Marketing, Subscriber Acquisition, Paid Media Campaigns, Data Analysis, A / B Testing, Creative Optimization, Social Media Advertising, Audience Insights, Sports Marketing