Direct message the job poster from CCAE Theatricals
Call for Proposals : Graphic Design Support for Rebranding Project
Organization : CCAE Theatricals
Deadline to Submit : October 20, 2025
Fee Range : 3-4 will be selected as semi-finalists and paid $500 for stylistic mockups ; Of these one finalist will be selected and paid dependent on finalized scope within a range of $5,000-$10,000
Estimated Project Timeline : October 21-December 31, 2025
CCAE Theatricals is seeking a skilled graphic designer or design firm to develop and deliver a comprehensive visual identity that brings our new organizational name and vision to life. This rebrand will serve as a powerful foundation for our upcoming public launch, helping us clearly communicate our mission, strengthen community connection, and elevate our presence across all platforms.
About Us
CCAE Theatricals is a nonprofit theatre company based in Escondido, CA. Our mission is to celebrate human connection through theatre and education by sharing stories that illuminate individual experiences and cultivate a collective voice. Our organization is an ecosystem built around the three pillars of Workforce Development, Creative Youth Development, and Theatrical Productions.
Following a thoughtful and collaborative process in partnership with Amplified Consulting , a new organizational name has been selected and will be revealed as part of this rebrand. To protect this process, the selected designers / firms will be required to sign a Non-Disclosure Agreement (NDA) prior to project kickoff. The new name will only be shared once the NDA is executed and initial design work begins.
Project Scope
We are undertaking a full rebrand that will include :
The selected designer / firm will collaborate with staff, board, and community stakeholders to develop a cohesive, professional, and inspiring brand identity.
Selection Process
Proposal Requirements
Interested designers / firms should submit a proposal that includes :
Evaluation Criteria
Proposals will be reviewed based on :
Timeline
This is an estimated timeline and will be subject to change dependent on unforeseen adjustments :
Use of AI / Generative Tools
CCAE Theatricals is committed to advancing the artistry, originality, and integrity of human-centered creative work. While artificial intelligence (AI) and generative design tools have become more common across industries, their use raises important questions around authorship, intellectual property, and the nature of artistic expression.
As a nonprofit arts organization, our mission is rooted in celebrating human connection through theatre and education. We believe that the value of graphic design for our institution lies not only in aesthetics but also in the perspective, lived experience, and intentionality that human artists bring to their work. For this reason, we are establishing clear expectations around the role of AI in proposals submitted to us.
This clause is designed to protect the originality of the work we commission, to reduce the risks associated with copyright and ownership of AI-generated material, and to ensure that the selected designer’s artistry reflects human creativity at its core.
Definition
For the purposes of this RFP, “AI-generated content” means any visual, textual, or graphic element that is created or derived, in whole or in part, from the use of generative or algorithmic systems (e.g., diffusion models, prompt-based generators, automated image / layout creators), without substantial subsequent human authorship, editing, or design intervention.
Respondents must adhere to the following requirements :
How to Apply
Please apply through the link posted to our website.
Questions
For questions about this call, please contact Mariana Perezchica at mperezchica@theatricals.org
We believe in the power of storytelling and design to build belonging and spark change. We look forward to partnering with a creative team who shares our values of inclusion, collaboration, and artistic excellence.
4-Week Rebrand Final Phase Timeline
Concept Expansion & Direction Setting
Kickoff meeting to present discovery findings to selected designer- Designer expands and refines stylistic direction submitted during semifinalist phase - Develops 2 refined concepts for internal review (logo suite + visual system)- One structured feedback session with leadership
Expanded concept directions- Internal selection of preferred direction
Discovery is complete; focus on adaptation & refinement
Refinement & Finalization
Designer finalizes selected concept- Develops logo variations (horizontal, stacked, icon). Finalizes color palette & typography system- Reviews for accessibility and adaptability
Final approved logo suite. Final color palette & typography
Ideally limit to one consolidated feedback round to stay on schedule
Brand Guidelines Development
Create brand guidelines (logo usage, colors, typography, basic applications) Incorporate tone, photography / illustration guidance, and simple use cases
Draft and final Brand Guidelines (PDF)
Guidelines should be clean, clear, and easy for staff to apply
Template Creation & File Delivery
Develop 3–4 branded templates (e.g., letterhead, social media, flyer / poster, presentation) Package and deliver all final design assets- Conduct a staff orientation session (virtual or in person)
Final editable templates. Complete file package (logo files, design assets). Staff training session completed
Additional collateral can be phased in after launch
Seniority level
Seniority level
Entry level
Employment type
Employment type
Contract
Job function
Job function
Design, Art / Creative, and Information Technology
Industries
Performing Arts
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