Director, Social Media Job at Sinclair Broadcast Group in Santa Monica

The Moment Tennis is having a cultural breakthrough. The Majors are sold out. Celebrities are courtside. Brands are back in the game. And across the globe, a new generation of fans is discovering the sport through highlights, memes, and social stories. Tennis Channel is built for this moment—with unmatched access to the game’s biggest stages, rising stars, and daily drama. But to reach and grow modern fandom, we need to own the platforms where the next generation of fans lives. That’s where you come in. We’re hiring a Director, Social Media to lead our Organic Social strategy—spanning audience growth, platform innovation, and storytelling that connects deeper with fans. This is a leadership role for a fan-obsessed marketer who lives at the intersection of creativity, analytics, and cultural relevance. If you understand the difference between content and conversation, love live sports, and know how to turn a brand’s scroll into a destination—this is your court. This role is based in our Santa Monica, CA office. What You’ll Own Lead the Strategy Drive the vision and execution for organic social across all platforms (Instagram, TikTok, YouTube, Facebook, X, Threads, etc.), with a clear focus on audience growth, tune-in, engagement, and subscription conversion Define platform-native strategies that ladder up to company-wide KPIs across Linear, Streaming, FAST, App, and Events Tell the Story Oversee the development of social-first video, static, and short-form content that fuels engagement and connects to what fans are watching in real time Ensure all social touch points reflect our evolving brand voice and visual identity Measure What Matters Own social analytics, reporting, and insights—defining benchmarks, evaluating performance, and translating data into actions that drive results Identify cost-effective tools and platform upgrades that drive efficiency and output without sacrificing impact Protect the Brand Act as the front line guardian for the brand during real-time events or issues—managing sensitive moments, escalating when needed, and responding with confidence and care Champion the Culture Stay ahead of platform trends, algorithm shifts, and emerging formats—ensuring we’re not just keeping up, but setting the tone Partner closely with production, programming, DTC / product, ad sales, and partnerships to amplify cross-functional priorities in a fan-first way Build the Team Lead and mentor a high-performing in-house social team, including platform specialists and content leads Champion a collaborative culture that prizes speed, quality, experimentation, and fan empathy What You’ll Own 10 years of experience leading digital and social media strategy—preferably within sports, streaming, or entertainment Bachelor's degree Deep knowledge of organic growth strategies, community management, and platform mechanics Proven track record of turning real-time moments into brand-defining content Data-savvy mindset with fluency in reporting tools, analytics dashboards, and platform-native insights Experience working with creators, athletes, and talent in a way that feels authentic and aligned Excellent leadership skills, with a passion for mentoring talent and building strong cross-functional relationships A love for sports—and a curiosity for how fandom is changing in the digital era Why This Role You’ll report to the SVP of Marketing, with visibility and support from a visionary new CEO who is transforming Tennis Channel into a future-forward, digitally dominant brand. This is more than a job. It’s a chance to help reshape how the sport shows up in culture, every day. Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law. About PickleballTV Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000 hours of live matches from the game’s top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more. About Tennis Channel Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers. About Sinclair Sinclair, Inc. (Nasdaq : SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and / or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net . About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse : great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk. The base salary compensation range for this role is $155,000 to $165,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan. tennisaa415a4b-8b21-40fc-a65c-70d2b25ca29a