Sr. Manager; Video Product Marketing

Job Description

Job Description

Description :

Overall, this position must represent the Nikon Brand in the video technology market and be responsible for ensuring that our products and their applications resonate with current and potential customers. This position is responsible for the co-development, management and execution of marketing programs, strategies, product launches and business relationships targeting customers in the video / filmmaking space. The position requires a strong knowledge and understanding of video specifications and technologies, such as cameras, file formats, audio, interfaces, industry standards, codecs, storage media coupled with a deep technical understanding of the video market. The core focus will be on bringing products to market and strengthening brand presence within this target while expanding market opportunities for future growth, including relationship building with customers and collaboration with 3rd party vendors. Conduct in-depth research on new technologies, engage with Nikon team members as well as outside professional and industry members to identify trends and new business opportunities. This position will play an integral role in qualifying these trends and opportunities into the development, creation, marketing and sales of products and services in the video category, including cameras, lenses, accessories and other related products. An advanced working knowledge of video technologies and industry use cases a must.

Requirements :

ESSENTIAL FUNCTIONS AND KEY AREAS OF RESPONSIBILITY :

• Responsible for the co-development, management and execution of marketing programs, strategies and business relationships targeting customers in the video / cinema space.
• Represent the Nikon Brand in the video technology market and be responsible for ensuring that our products and their applications resonate with current and potential customers.
• Work in a fast-paced environment to manage customer-centric marketing activities in the Imaging category.
• Collaborate in cross-functional environments with product marketing, pro services and sales teams to execute on initiatives that will advance our efforts to enrich customer experiences in video.
• Evaluate and report on technical issues for video related aspects of products and services.
• Maintain a technical understanding of Nikon and competitive imaging products
• Conduct product trainings and demonstrations for employees, retail partners and customers, including dissemination / education of Nikon and competitor technical specifications.
• Provide in-person and remote technical support to Nikon Pro Services (NPS) and Business Development employees and their customers as needed.
• Maintain positive working relationships with professionals and key opinion leaders working in the video space as well as third-party vendors.
• Provide insight on next generation video technologies and serve as the technology expert on the team in the formulation of strategic marketing plans.
• Work alongside Marketing and Communications colleagues to engage with industry media via PR agency on product briefings and technical support.

ANCILLARY RESPONSIBILITIES :

KNOWLEDGE, SKILLS & ABILITIES :