Senior Event Marketing Manager (Sonoma)

About Plenful

Plenful is on a mission to transform healthcare operations from the inside out. Fresh off our $50M Series B and backed by Bessemer Venture Partners, Notable Capital, TQ Ventures, Susa / Kivu Ventures, and other leading investors, were building the category-defining AI agentic operating platform that healthcare teams rely on to operate smarter, faster, and more efficiently. Our technology empowers healthcare operators across hospitals and health systems, pharmacies, and payors to eliminate manual work, reduce administrative burden, and improve compliance, all while unlocking critical revenue to fund programs for their in-need patient populations.

Built by healthcare operators for healthcare operators, Plenful is driven by a deep understanding of the challenges facing todays care teams. Were passionate about equipping healthcare workers with world-class tools that deliver real, measurable impact, and were proud to serve leading healthcare organizations across the country. If youre excited to help shape the future of healthcare, wed love to meet you. Apply now to join our growing team.

Join our growing team!

About the Role

Plenful is transforming healthcares neglected back office, where care gets authorized, reimbursed, and coordinated, into an era of AI-powered speed and precision. Our agentic operating system helps major health systems, pharmacies, and infusion practices streamline the paperwork chaos that slows down critical patient care (by more than 75%).

Were hiring a Senior Event Marketing Manager to own and scale the events channel, already our most effective driver of pipeline and thought leadership. Youll shape and execute a world-class event strategy across industry conferences, webinars, and owned community programs, ensuring Plenful shows up with credibility, polish, and impact. From flagship conferences like Beckers and 340B Coalition, to intimate customer forums and virtual discussions, youll transform events into engines of education, engagement, and growth.

This role reports to our Head of Marketing. Youll be an owner from day one, managing a $1M+ events budget, driving measurable pipeline outcomes, and laying the foundation for community programming, advisory boards, and customer events that will define Plenfuls next stage of growth.

What You'll Do

Own the end-to-end planning and execution of Plenfuls event program, across third-party live conferences, webinars, and owned community forums.

Manage a +$1M event marketing budget with clear accountability to MQL and SQO targets. Own event partner vetting, sponsorship contracting, and negotiations.

Partner with Marketing leadership to shape event narratives, secure speaking engagements, liaise with customer champions, and produce thought leadership content.

Expand beyond third-party sponsorships into owned programming, including customer advisory boards and community initiatives.

Drive pre- and post-event lead nurture workflows in partnership with our BDR and Sales Ops teams to maximize pipeline impact from every program.

Oversee fulfillment of miscellaneous added-value sponsorship deliverables, collaborating across marketing to execute.

Support internal event planning and execution, including our annual company offsite.

What We're Looking For

3 years in B2B event- or field-marketing specific roles, with a combined 5-10 years of marketing or sales experience. B2B healthcare experience strongly preferred. Experience executing against an active event calendar with 2-5+ events / month.

Familiarity with healthcare conference circuits (e.g., Beckers, ASHP, HLTH) and comfort navigating both large flagship events, intimate roundtables, and regional programming.

Hyper-organized, detail-oriented, and decisive. You thrive in dynamic environments and know how to maintain calm under pressure.

Familiarity with marketing in complex, regulated industries, with proven creative examples that have broken through the noise.

A collaborative team player who finds motivation in supporting team goals / wins and ensuring the company shines on every stage.

Willingness to travel frequently (road warrior) and represent Plenful with energy, poise, and professionalism.

Proficient with AI tools and modern event technology to amplify planning, measurement, and execution. Capable of creating event-specific graphics from design templates in Canva.

Excellent project management and communication skills; can guide complex events from concept to production with limited oversight and ease of internal collaboration. Not afraid to wrangle cats across leadership and GTM teams.

Passion for innovation, problem-solving, and a bias toward measurable impact.

Plenful perks

Great benefits include unlimited PTO, health insurance, meal stipend, health & wellness stipend, team offsites, 401K matching, and stock options

Join an all-star team with direct access to executive leadership

Opportunities to further develop and refine your business acumen by partnering with our seasoned leaders