Director, Digital Advertising Job at PLUS Communications in Arlington

Overview

Join to apply for the Director, Digital Advertising role at PLUS Communications .

PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying.

Responsibilities

• Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360, while driving efficiencies and process improvements.
• Lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and StackAdapt, ensuring alignment with broader digital marketing goals.
• Develop and implement a data-driven approach to campaign performance, proactively analyzing trends, optimizing budget allocations, and guiding external teams on pacing, audience saturation, and KPI performance.
• Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients.
• Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols.

Qualifications

What we offer

We offer competitive compensation with an opportunity for a year-end bonus. Medical, dental, vision, 401k, and life insurance. We also offer a paid parental leave program, paid vacation, paid sick leave and employer subsidy for commuter expenses. In addition, we have a hybrid work environment.

PLUS Communications is an Equal Employment Opportunity (EEO) employer.

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