Data & Audience Strategy Lead, Events Job at Becker's Healthcare in Chicago

Overview

At Becker’s Healthcare, we are committed to delivering trusted news and insights to healthcare executives and clinicians every day. As a rapidly growing multimedia and events firm, we bring the healthcare industry together through cutting-edge digital content, print publications, and immersive live and virtual event experiences.

We’re hard at work building the #1 multimedia company in healthcare by moving fast, thinking big, and continually raising the bar. To help us achieve our growth goals, we’re seeking an Events Data & Audience Strategy Lead to take ownership of audience strategy, segmentation, and acquisition for Becker’s national events. This is a high-impact role ideal for someone who thrives on manipulating data, drawing actionable insights, and building campaigns that convert the right people into engaged attendees.

Responsibilities

Audience Growth & Content Matching Strategy

Build and execute audience segmentation strategies based on behavior, title, interests, and industry role.

Identify key personas, match them with relevant content or sessions, and drive conversion through tailored campaigns.

Recommend and implement strategies to grow and refine target attendee cohorts.

Pilot tests and create best practices to achieve company, brand and specific product KPIs and overall growth.

Data Analysis & Platform Management

Independently manage and analyze event-related data using tools like Snowflake, Google Sheets, and Python.

Set up and maintain automation workflows using tools like n8n, Zapier, or similar.

Manage data flows between core platforms including Omeda (marketing), Snowflake (data warehouse), and Swoogo (event registration).

Insight Development & Execution

Turn raw data into actionable insights—quickly.

Spot patterns in attendee behavior, test hypotheses, and act on findings to improve recruitment and conversion.

Run marketing campaigns and experiments based on your own analysis—no waiting on other teams.

Qualifications

Bachelor's Degree

5–7+ years of experience in audience strategy, marketing analytics, or event data operations

Track record of independently building and executing data-backed acquisition strategies

Experience with data systems : Snowflake, Swoogo, Omeda (or similar CRM / ESP / Event platforms)

Highly organized with a sharp eye for patterns, gaps, and optimization opportunities

Able to own a goal, ask smart questions, and independently drive toward a result

Exceptional communication—concise, clear, and data-grounded

Why This Role Matters

This is a rare opportunity to shape and scale Becker’s audience engine for one of the most influential event portfolios in healthcare. If you want to own strategy and execution, move fast, and work with purpose, we’d love to meet you.

You’re Likely a Fit If You…

Gravitate toward autonomy and don’t need hand-holding to get started.

Love solving complex puzzles using data.

Think strategically and act decisively.

Are energized by building systems and workflows that scale.

Know how to explain data in a way that drives action—even to non-technical peers.

Benefits

Health Insurance

Vision Insurance

401k

Generous PTO

Paternal Leave

Long-term Disability Insurance (LTD)

Employee Assistance Program (EAP)

Salary : $110,000-$135,000 per year

#J-18808-Ljbffr